Sweet Showdown: Kids Outside Coney Waffle Ice Cream and Sweet Shop to Scream for PETA’s Free Vegan Ice Cream

For Immediate Release:
August 22, 2025

Contact:
Alex Payne 202-483-7382

Belmar, N.J.

Time to churn up the volume! Ice cream-craving kiddos will be raising a ruckus outside Coney Waffle Ice Cream and Sweet Shop on Friday as they scream for free vegan ice cream courtesy of PETA’s new “i Scream” truck which is handing out thousands dairy-free delights nationwide and urging ice cream shops, including Coney Waffle Ice Cream and Sweet Shop, to carry the vegan treats that are as delicious as they are kind to cows. And given children’s natural empathy for animals and because many kids are lactose intolerant, shops that are already serving vegan ice cream are scooping up the rewards.  

“Vegan ice cream is kind because cow’s milk belongs to their calves, not to us,” says PETA President Tracy Reiman. “PETA is getting louder than ever to encourage everyone to choose delectable dairy-free desserts and leave animals in peace.”

Where: Coney Waffle Ice Cream and Sweet Shop, Near Ocean Avenue and 8th Avenue, on the Boardwalk side

When: Friday, August 22nd, 12 PM Noon

Credit: PETA
Credit: PETA

Why: Cows have friends and mourn when a loved one dies or when they’re separated from each other, yet in the dairy industry, female cows are forcibly impregnated and have their beloved calves stolen from them so the milk meant to nourish their babies can be sold to humans. Newborn males are slaughtered for veal, while female calves endure the same fate as their mothers until their bodies wear out and they’re sent to slaughter.

PETA notes that with an abundance of dairy-free ice creams available today—including decadent vegan flavors from Oatly, Breyer’s, Ben & Jerry’s, and more—it’s never been easier to opt for delicious desserts that let calves stay with their mothers. PETA’s free vegan starter kit—and guide to chains that offer vegan ice cream—can help anyone looking to make the switch.

PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.

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