Kansas-Based Strive Pledges No Animal Tests, Earning PETA Praise 

For Immediate Release:
July 22, 2025

Contact:
Brandi Pharris 202-483-7382

Locally headquartered Strive—an innovative maker of animal-free dairy milks—receives kudos from PETA today for signing on to a groundbreaking new Eat Without Experiments program that helps shoppers identify food and beverage companies that don’t test on animals.

The Eat Without Experiments website features a database of food and beverage companies categorized by their policies on animal experimentation—from those that test on animals to those, like Strive, that have signed PETA’s pledge for no animal testing.

“We are excited to partner with PETA’s new Eat Without Experiments program,” says David Wilfert, director of marketing at Strive Nutrition. “As the sole maker of Animal-Free Dairy Milk, we look forward to consumers trying our milk innovation, and feeling comfortable knowing that there is no animal involvement at all in our beverages. As a family business, we are dedicated to making our slice of the world a kinder, better place for all.”

“Strive’s statement of assurance will give it a leg up with caring consumers who want to support transparent, eco-and-animal-friendly businesses,” says PETA Vice President Shalin Gala. “PETA now calls on Oreo-maker Mondelēz International to take inspiration from this conscientious company and end cruel and deadly tests on animals.”

Customers spend money according to what a company represents. According to global market research, companies that don’t align with customer beliefs pay the price, because 42 percent of consumers walk away, and one in five never return. A survey of 30,000 consumers found that 74 percent crave greater transparency regarding companies’ stances on important issues such as animal testing. Companies signing PETA’s pro-animal pledge forward their brands in the minds of a new wave of ethics-conscious consumers.

Visitors to the Eat Without Experiments website can take action urging Oreo-maker Mondelēz International—which also owns Cadbury, Honey Maid, and several other well-known brands—to stop tormenting and killing animals in tests that do not apply to human health.

Mondelēz misleads consumers by claiming it doesn’t test its products on animals, but neglects to say that it does fund basic and deadly “nutritional science” experiments on animals, which aren’t required by any regulatory agencies. 

Strive is one of many companies—including Ferrero International, Bacardi Limited, Amy’s Kitchen, Heineken, and Unilever—that have already signed PETA’s pledge.

PETA—whose motto reads, in part, that “animals are not ours to experiment on”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.