Hit the Brakes on Dairy! Ahead of Indy 500, PETA Urges Race Fans to Ditch Cruel Cow’s Milk
For Immediate Release:
May 21, 2025
Contact:
Alex Payne 202-483-7382
Ahead of Race Day, anyone making a pit stop near the Indianapolis Motor Speedway is getting a head-turning message from PETA along with their gas. A new fleet of signs has popped up above pumps at gas stations within a lap’s distance of the track that takes aim at the dairy industry’s outmoded tradition of bribing the winner to drink cruelty- and cholesterol-loaded cow’s milk. The conspicuous communiqués urge people to hit the brakes on buying bovine beverages and instead fuel up with healthy, delicious vegan milk.
As PETA’s ads show, cows used by the dairy industry are confined to filthy sheds and feedlots where they’re forced to stand in their own waste. They’re forcibly impregnated over and over and their babies are stolen from them within a few hours or days of birth so their milk can be sold to humans. Once their bodies wear out, they’re sent to slaughter.
“Real winners don’t guzzle milk meant for another animal’s baby,” says PETA Senior Vice President Colleen O’Brien. “PETA urges everyone to switch gears to protein- and vitamin-packed plant milk that doesn’t tear families apart.”
PETA’s ads are located at Speedway at 4743 W. 16th St., Sunoco at 5208 W. 10th St., Marathon Gas at 3340 W. 16th St., GetGasGo at 6311 Crawfordsville Rd., and Marathon Gas at 5502 W. 34th St.
PETA—whose motto reads, in part, that “animals are not ours to abuse in any way”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness and free vegan starter kits for anyone thinking of making the switch. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.
