Victory! Wisconsin’s Good Foods Group Confirms No Funding for Animal Tests After PETA Push
For Immediate Release:
March 28, 2025
Contact:
Tasgola Bruner 202-483-7382
In a significant win for animals, Pleasant Prairie-based Good Foods Group has confirmed that it no longer funds cruel and pointless experiments on animals at the University of Wisconsin–Madison Food Research Institute after hearing from PETA and nearly 28,500 PETA supporters.
“Thanks to Good Foods, the Food Research Institute has fewer dollars to squander on cruel tests on animals that help no one,” says PETA Vice President Shalin Gala. “PETA calls on General Mills and Kraft Heinz to follow its lead by demanding that their institute funding never be used to torment monkeys, mice, or any other animals.”
The Food Research Institute has paid experimenters to force-feed mice parasite-infested feces; force-feed pregnant monkeys whipping cream contaminated with listeria, cut them open, and dissect their dead babies killed by the bacteria; and inject mice with botulinum bacteria, wait for them to die, and dissect them.
After hearing from PETA, the institute changed its sponsorship policy and created a new fund—the “Food Research Institute Programmatic (Non-animal) Support Fund”—that lets sponsors prevent their donations from funding animal testing.
PETA—whose motto reads, in part, that “animals are not ours to experiment on”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.
