Victory! Drake’s Clothing Brand OVO Bans Fur After Push From PETA

For Immediate Release:
November 20, 2024

Contact:
Moira Colley 202-483-7382

Here’s a toast to @champagnepapi! Clothing and lifestyle brand October’s Very Own (OVO), cofounded by Drake, has confirmed that it will no longer sell products with real animal fur. The decision follows pressure from PETA and more than 100,000 e-mails to the brand from PETA’s supporters urging the company to ban fur—including fur from rabbits and coyotes. In thanks, PETA is sending the company delicious bunny-shaped vegan chocolates.

“Fur belongs on the animals who were born in it, not on jackets and footwear,” says PETA Executive Vice President Tracy Reiman. “PETA celebrates OVO’s decision to join the overwhelming majority of fashion and clothing businesses that are shunning the hideously cruel fur industry.”

Rabbits are sensitive animals who will leap into the air with a twist and flick their feet when they’re happy or excited, while coyotes showcase strong bonds and are devoted parents who will share the responsibility of raising their pups. PETA notes that most animals killed for fur are confined their entire lives to filthy, cramped wire cages, where they frantically pace back and forth, gnaw on the bars, and mutilate themselves out of extreme stress and frustration before they’re electrocuted, gassed, or poisoned. Wild animals caught in traps often suffer for days before trappers arrive to shoot, strangle, beat, or stomp them to death.

OVO joins hundreds of top brands—including Canada Goose, Hudson’s Bay Company, Moncler, Moose Knuckles, SAM., RUDSAK, and Dolce & Gabbana—in banning fur, and PETA is rallying the public to demand that LVMH follow suit.

PETA—whose motto reads, in part, that “animals are not ours to wear”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.