Giant PETA Cow to California Cheese Trail Patrons: “Face It–I Lost My Baby For Your Brie!”

For Immediate Release:
June 11, 2024

Contact:
Reed Bolonyi 202-483-7382

— PETA is telling the dairy industry to take a hike in protest of its declaration of June as National Dairy Month with a sky-high message near Farmdale Creamery giving California Cheese Trail patrons food for thought about the suffering behind every wheel of brie or cut of Camembert and urges everyone to try vegan cheeses, which are a big step up.

“Every animal is someone—not something—yet mother cows’ beloved calves are taken from them and their bodies are repeatedly ravaged, simply so humans can eat dairy cheese,” says PETA President Ingrid Newkirk. “The cheese trail is a path of pain, and PETA is pointing out not only its cruelty but also how easy it is to choose creamy vegan cheeses that leave cows in peace.”

In the dairy industry, calves are torn away from their mothers, often within a day of birth, so that the milk meant to nourish them can be sold in supermarkets as cheese, yogurt, and creamer. PETA’s investigations have found dairy workers electroshocking cows in the face, hitting them with poles, and otherwise abusing them. Once the mother cows’ bodies wear out from repeated pregnancies, they’re prodded down the ramp to slaughter.

PETA’s billboard is located at 1098 W. Base Line St. The group is also posting ads along the Pennsylvania Cheese Guild cheese trail in New Jersey and Pennsylvania.

PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. The group also offers a free vegan starter kit. For  For more information, please visit PETA.org or follow the group on X, Facebook, or Instagram.