Tell Travel Companies to Cut the Bullsh*t and Stop Promoting Bull Torture!

The Running of the Bulls, held every July at the annual festival of San Fermín in Pamplona, Spain, is a horrific bloodbath in which at least 48 bulls are tortured and killed, and it must end. Travel companies Iberian Traveler, TGW Travel Group, Bucket List Events, and Fanatics know this, yet seem to think it’s OK to promote this barbaric event by selling tickets to it.

During this event, bulls are deliberately terrified and chased down cobblestone streets. They’re hit by people, they fall, they smash into walls, and later they’re forced into the bullfighting ring and violently killed.

Bulls have unique personalities and form complex social bonds with each other. The Running of the Bulls in Pamplona causes every single bull forced to participate in this cruel event extreme pain and suffering, and they never make it out alive.

This is not tradition—this is torture.

Please text BULL to 73822 to tell travel companies to stop promoting bull torture. Then share this image on social media to encourage friends and family to join you in helping bulls:

Then, take the actions below to politely urge these companies to stop selling tickets for and otherwise promoting the Running of the Bulls.

Comment on TGW Travel Group’s Facebook page, asking them to stop selling tickets to the Running of the Bulls.

Email Bucket List Events, urging them to reconsider their relationship with this cruel event.

Comment on Fanatics’ Instagram page, asking them to stop selling tickets to the Running of the Bulls.

Email Iberian Traveler and let them know that selling tickets to the Running of the Bulls is unethical.

Thank you for your compassion for animals.