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Update: Photos of the Day: Shoppers ‘Return’ ‘Bloody Rabbits’ to Gap

Written by Michelle Kretzer | January 27, 2014

Update: Following an appeal from PETA, retail giant Gap Inc., which owns Banana Republic, Old Navy, and Athleta, said that it has “no plans” to obtain angora wool. PETA is urging the company to take the next logical step and permanently ban products made with angora, as dozens of other kind retailers—including Eddie Bauer, Forever 21, Limited Brands, Mango, H&M, Lands’ End, Calvin Klein, and Tommy Hilfiger—have already done.

Originally posted on December 27, 2013:

This wasn’t your usual “It just isn’t me” gift return. Animal advocates went to a Gap, Inc., store in both Hollywood, California, and Victoria, British Columbia, in order to “return” “bloody rabbits” meant to represent those whose angora fur had been ripped from their sensitive skin to make sweaters sold by the retailer.

Bloody Bunny Return GAP Los Angeles

Crowds of Gap customers looked on as the pile of “bloody” victims grew higher.

Bloody Bunny Return GAP

Several shoppers even told the protesters that they enjoyed the demonstration and appreciated what they were doing.

What You Can Do

You can help animals by banning angora wool (and other cruelly produced fashions) from your closet. For help putting together a fabulous, animal-friendly wardrobe, check out PETA’s How to Wear Vegan shopping site.

Commenting is closed.
  • Lisa says:

    Banana Republic changed their labeling to “fine Italian fibers”. seems to be hiding the truth of using angora.

  • Ruth says:

    Thank you PETA for you message to stop animal cruelty!

  • Sabina Stefanovic says:

    Good job! I hope that will work!

  • Chery Pepper says:

    I think what those protesters did to get the message across was very gutsy and hats off to them, but I have a question: ‘Where did the bloodied bodies of the rabbits used in the protest come from? and were they killed humanely? ‘

  • Dede Britt says:

    Well done. I emailed gap direct & I can happily report that their personnel took time to respond. Now the nxt thing is to stop All fur trading from china, India etc. put them out of business by ceasing demand

  • Linda says:

    How do we get the actual places in China to halt this immediately! I am sure they are still doing this cruel practice as we speak!

  • Lorraine LaPrade says:

    That is awesome

  • Dana says:


  • Nayantara says:

    There is always an artificial substitute available – should use that and leave animals alone .

  • I can see then shaving the animals but not skining them this is just cruel.

    • Elizabeth says:

      Sorry, I wouldn’t shave them neither. Who’s to say they shave too close and still nick the rabbits? Just leave them alone and buy synthetics.

    • jewelsdolphins says:

      When sheep are shorn for their wool they are covered in bloody cuts. It would also be too time consuming for small animals so they wouldn’t do it.

  • Kiara English says:

    Yeah, synthetic is better. Its like hair. If humans didn’t have the choice to donate there hair, their whole head would be shaved and used for a wig for other people. But they donate because they want to, not because they have to. Animals don’t get a choice. If they could speak and have thumbs, the world would hear what they have to go through just to provide us warmth.

  • Mikayla says:

    Synthetic fur is a better thing to use than real fur. no animals ever get hurt when synthetic fur is used.

    its just disgusting how they torture those innocent animals for their fur

  • Yana says:

    Angora fur used to be collected from rabbits when combing them in summer when they were shedding. The fur was saved to make wool for sweaters and mufflers. What happened?

    • christy says:

      People cant wait till the summer anymore, today’s world people want things done now, when in reality that’s not how it works. Things take time.

  • It is terrible that people are still using fur! Synthetics are so readily available. Ripping fur from a live animals back is so sadistically cruel it must be from the dark ages!

  • Kara says:

    I can’t believe fur is even still considered an option. We’ve evolved enough to invent magnificent things, yet we still have to be barbaric enough to rip the skin from animals to keep warm or look nice for a couple hours? I just don’t get it. Even if the world ends tomorrow, this needs to change now.

  • Jo says:

    I was working a seasonal job at a Gap Inc owned store (Old Navy). I was so shocked when this story came out I had to leave the job early. I simply couldn’t stomach working for such a company. I gave my notice and left, when family asked why I left early I shared the rabbit story. Not only did they support my early departure, they said they won’t shop their until they stop selling angora all together.

  • Orlando Branco says:

    This industry is cruel, but people who buy it colludes with the system

    • Marie says:

      I have been raising rabbits for 10 years now and i NEVER thought that someone could be so cruel and violently rip a rabbits fur from their body. It is a horrible act and those people in china need to be reprimanded for this. Nobody in the world should condone this. I am just in shock at the sight i just seen .

  • nick sanders says:

    it’s real easy to pull an item off the selves,especially one so…how do you say,so inhumane.the fur industry is too!!!! cruel, and too!!!! unethical to be supported in any way, a lot of people will be working to end that so called industry.animals free not skinned alive

  • Christie Kobin says:

    Angora fur was never what I thought it was everyone knows it as a soft material that people wear but after I read this, I instantly knew that angora = death of bunnies, it’s so sad and it should be banned all over the world.

  • Emily says:

    i know this is over, but im going to continue to do it. And get my friends involved. Make this a large continuing hassle for their employees, and a great way to get the word out to the people who just dont know.

    • sellis says:

      That was awesome! I’ve been leaving bad reviews about their Angora products and I can’t believe that someone responded with this review. “Rated 4 starsReview Summary:Angora.Review Date:11-15-2013
      Review Comment:I just want to let the animal activists know that it’s okay to wear Angora. The rabbits are not killed to obtain their fur. Their fur is clipped, in much the same way as a sheep’s wool is clipped.” How uneducated!