Ape Used to Promote Data Drive Thru Was Turned Over to Sanctuary After Allegations of Trainer Abuse
For Immediate Release:
January 2, 2007
Contact:
Bob Chorush 757-622-7382
Dallas
— After hearing about Dallas-based Data Drive Thru’s plan to debut a commercial featuring a 6-year-old chimpanzee named Cody at the Consumer Electronics Show in Las Vegas, PETA has fired off a letter to the computer company urging it to scrap the ad and implement a policy against using great apes in its promotions.
Cody is one of three chimpanzees who were surrendered to sanctuaries on December 9, 2006, in order to settle a civil lawsuit filed in federal court. The suit alleges that the chimpanzees’ owner, Sid Yost, punched them and kicked them in the head, which are violations of the Endangered Species Act and California cruelty-to-animals statutes.
Primatologist Sarah Baeckler, who conducted an undercover investigation of Yost’s training compound, says that she witnessed frequent beatings of Cody and other animals. Baeckler writes, "I saw volunteers and trainers hit Cody on the head with a lock, take a full windup and punch him in the back, kick him in the head, and hit him with a blunt instrument known as ‘the ugly stick.’"
Yost has been cited repeatedly by the U.S. Department of Agriculture for failure to meet the minimum standards of the federal Animal Welfare Act, including failing to handle chimpanzees in a way that ensures public safety and animal welfare, failing to provide chimpanzees with adequate space and environmental enrichment, and exhibiting without a license. Yost has also been fined for bankruptcy fraud, has served jail time for illegal possession of animals, and has fled jurisdictions to avoid facing responsibility for damages caused by his animals. Two of his chimpanzees have bitten members of the public. In settling the lawsuit, Yost agreed to stop working with and owning nonhuman primates.
Chimpanzees used for entertainment—who in nature stay with their mothers for eight years to a lifetime—are usually only a few years old. By the time that they reach age 8, they are too powerful to control and are often discarded at roadside zoos or sold to cheap traveling shows.
"Young chimpanzees like Cody are often beaten and abused in other ways in order to force them to perform," says PETA Director Debbie Leahy. "Using a great ape in a Data Drive Thru ad sends the message that it is still somehow acceptable to use wild animals in ads, when, in fact, times have changed."
Major companies, including Yahoo! Inc., Honda, PUMA, and Keds, have agreed not to use great apes in their ads.
For more information, please visit NoMoreMonkeyBusiness.com.