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'Trollsen Twins' Campaign to be Launched on Hollywood Boulevard


Proving That Fur Is Worn by Beautiful Animals and Ugly People, peta2 Set to Unveil New Ad at Duo's Walk of Fame Star

For Immediate Release:
December 10, 2007

Contact:
Lisa Lange 757-622-7382

Hollywood, Calif. - After ignoring pleas to stop wearing fur and using it in their fashion collection, thin-twins Mary-Kate and Ashley Olsen are about to get some publicity that will have them running away faster than if they'd spotted a calorie. That's because peta2, the world's largest youth animal rights organization, will launch its "Trollsen Twins" campaign by unveiling an ad featuring images of fur fiends Mary-Kate and Ashley in the most unflattering photo that peta2 could find. The ad, which carries the tagline "Fur Is Worn by Beautiful Animals and Ugly People," will be unveiled on Tuesday at the Olsens' Walk of Fame star on Hollywood Boulevard:

Date: Tuesday, December 11
Time: 12 noon sharp
Place: 6801 Hollywood Blvd. (at N. Highland Avenue)

To coincide with the unveiling, peta2 has launched a brand-new Web site devoted entirely to the Trollsens--who are known on the site as "Hairy-Kate" and "Trashley." It features a "Fatal Fashion" animated dress-up game complete with animal skins and the accompanying blood; a mash-up video called "Full House of Horrors," in which footage from the twins' former TV show Full House is interspersed with scenes in which animals are killed for fur; and information about actions visitors can take to get through to the ethically challenged 21-year-olds, whose hearts are apparently as nutrition-starved as the rest of their bodies. Visitors to the site can also pick up free Web banners showing the Trollsen sisters draped in animal skins--and blood.

"No one would argue that Mary-Kate and Ashley could use some meat on their bones, but the last thing they need is hair on their backs--especially when it belongs to someone else," says peta2 Assistant Director of Youth Campaigns Dan Shannon. "These two are a couple of real lightweights when it comes to both taste and compassion."

For more on the Trollsen Twins, please visit peta2.com.




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