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e.l.f. Cosmetics Takes a Giant Step for Animals With Vegan Makeup Brushes

Written by PETA | March 8, 2016

e.l.f. Cosmetics has joined the ranks of leading compassionate cosmetics companies by replacing all animal-hair makeup brushes with synthetic hair, making its brush collection entirely vegan.

Erin Daley, senior vice president of the popular makeup brand, said, “We are proud to join with PETA and share that all e.l.f. Cosmetics brushes are both high quality and cruelty free. … Our synthetic fibers are soft, durable, [and] perform beautifully. … Our move to 100% synthetic fibers was the right thing to do and we sincerely hope the rest of the beauty industry follows our approach.”

Makeup brushes are commonly made from squirrel, mink, sable, horse (sometimes called “pony”), or goat hair. Mink and sable brushes in particular are products of the cruel fur industry. We’re confident that the rest of the beauty industry will realize that there’s no need to keep cruelty in your makeup bag.

To celebrate, here is a list of our favorite beauty products from e.l.f.:

1. Retractable Kabuki Brush

Retractable brushes are great for portability and also to help keep bristles clean.

2. Moisturizing Lipstick

There are 16 colors to choose from, and thankfully, you can buy more than one. While many companies use beeswax or lanolin in their lip products, e.l.f. uses vegan ingredients.

3. Foundation Serum

Your skin will love this foundation’s rejuvenating formula, which is infused with vitamins A, C, and E and natural oils.

4. Powder Blush Palette

These smooth blushes are perfect for contouring and shading to make your gorgeous cheekbones glow.

5. Matte Magic Mist & Set

This magical mist will help your makeup stay put for the whole night. It’s also infused with vitamins B and E and Arctium majus root for a hydrating, dewy look.

6. Day to Night Lipstick Duo

Save space in your makeup bag with this adorable product that changes from conservative to glamorous with a twist of the wrist.

Need-now nudes, courtesy of our NEW LIP DUOS. Get it now, exclusively at !! !#playbeautifully

A photo posted by e.l.f. Cosmetics (@elfcosmetics) on

7. Intense Ink Eyeliner

You’ve got to try a cat eye look with this product—the thin felt tip works like a charm every time.

8. Soothing Serum

e.l.f. carries an affordable line of skin-care products, too! This serum uses jojoba, aloe vera, vitamin E, and shea butter to lock in moisture and help minimize the appearance of fine lines.

9. Lash Extending Mascara

So many mascaras to choose from, so little time! We recommend that you try the lash-extending formula, which uses vitamins B and E and wheat protein to condition lashes from the inside out. Unlike many mascaras, there’s no beeswax in this.

10. Hydrating Gel Melt Cleanser

This gel melts into a cream on contact with your skin and is formulated with argan oil, rose extracts, and rose seed oils to nourish and hydrate.

11. Lock On Liner and Brow Cream

Thick brows are beautiful, expressive, and in style. e.l.f.’s brow cream will help you fill in the blanks for a thicker, natural look.


Want to know if a beauty company is naughty or nice to animals? Search our cruelty-free database to find out.