Skip to Main Content

PETA Becomes Part Owner of Revlon

Written by Michelle Kretzer | September 4, 2012

For more than two decades, Revlon was a member of PETA’s Caring Consumer program and refused to allow animals to be poisoned, burned, and blinded in tests of its products. But the company is now on the “Do Test” list after Revlon started selling products in China where animal tests are required for most cosmetics. Although PETA has asked Revlon numerous times to come clean about whether it is paying for animal tests overseas, the company won’t say—which, to us, says it all. We are now stepping up our involvement with Revlon in a very different way—we’re headed to the company’s boardroom.

We bought stock in the company because as shareholders, we can demand transparency about animal testing activity and also work in yet another way to get the tests stopped.

We’ve also set up an action alert that our supporters can use to e-mail Revlon and tell the company that consumers have a right to know whether its makeup is being tested on animals. Supporters can then tell everyone they know not to buy Revlon products until the company cleans up its act.

Many compassionate companies, including Paul Mitchell and Urban Decay, have held true to their cruelty-free principles and will not sell their products in China because they do not believe in funding animal tests. PETA is helping to fund scientists working with China to help the country institute non-animal tests, and until those tests are available, Revlon should pull its cosmetics off Chinese shelves, too. In the meantime, conscientious consumers can shop from a long list of companies on PETA’s cruelty-free list that don’t harm animals at home or abroad.

Commenting is closed.
  • Sharon Becker says:

    I would like to know the status of this issue. What is Revlon’s stand in regards to animal testing today…

  • Eme says:

    Another cosmetics company that doesn’t test on animals is Elf cosmetics and they are REALLY cheap too:)

  • HaHa says:

    Thank goodness for peta!

  • VR says:

    I am so glad I found out that Revlon is conducting animal testing! SHAME ON REVLON! No more Revlon for me and I will tell everybody I know! Physician’s Formula has great make up products and they don’t do animal testing, from now on I will only use Physician’s Formula, Jesse’s Girl, NYX. Thank you PETA for what you do, I stand right behind your organization! (:

  • Daniela says:

    I’ve just checked NARS website, another company that has high end quality make up, and they say they don’t do animal testing, and are continually trying to replace animal-derived ingredients in their products. I saw that they’re not on PETA’s list of Don’t test on animals companies, so, I’d like to ask you to add them, so people have another alternative. Thank you!

  • Daniela says:

    OMG, that’s so devastating! How can they do that to their loyal costumers? And to think that I even told my daughter in law that Revlon, unlike some of their competition companies (like L’Oreal) were cruelty free 🙁 I hope that having a good share of stock make it possible for PETA to reverse this situation. I’m very disappointed. And I’m disappointed with MAC, too. Last year, I still believed (for what I read) that they were cruelty free, and even one of the employees at one of their stores confirmed that, that they didn’t do animal testing, when I asked him. I don’t think he was lying flat out to my face, I think he was misinformed, as I was. A few days ago I sent MAC costumer service an email, asking them about their animal testing policy, and, guess what, they didn’t answer me. Shame on them.They can’t even stand by their policies, they know that this doesn’t do any good to the company’s image. Now I know better. Thank God there’s Urban Decay, NYX, Too Faced, Tarte and so many other companies that are decent and have good principles (and top quality products, too!)

  • Online Gym says:

    Relvon It’s clear your testing on animals overseas! It takes 2 seconds to say no were not. Good Job Peta I love that you bought shares of the stock just so you can be heard. 🙂

  • NEVER AGAIN says:


  • Penny says:

    It’s a shame that greed has taken over Revlon. If China wants cosmetics on their shelves they should comply with our standards. After all, these are American companies we’re talking about. What about Mary Kay? I understand they are also animal testing so they can cater to China.

  • wendy says:

    Here in the UK we have known how bad Revlon are regards the animals and I for one have Never bought their products.

  • Vikas Jain says:

    Only one way to make a batter world is Save animal save humanity. We feel pain, these animals also feels the same. We human love our children,these animals also do the same. The difference is we human are selfish, money minded, cheap, but these animals do not have these qualities.

  • Jo Ellen says:


  • Renate says:

    Well done PETA , testing on Animals is disgusting

  • Victoria says:

    This is shocking,I used to buy revlon years ago as I believed that they were cruelty free but now they show their disloyalty under the guise of glossy ad.campaigns. Trouble is a lot of the products advertised in magazines and big campaigns are tested on animals. I use faith in Nature products and GOSH cosmetics now, surely if people keep asking for cruelty free products other brands willtake note?

  • Cynthia Weber says:

    I am very disappointed in Revlon and applaud PETA for buying shares in the company. If you can’t beat them, join them. Humans are such a dimal lot. My species simply will not evlove!!! PETA is the finest animal rights group on the planet & Ingrid Newkirk is my hero.

  • Tracy Light says:

    Go PETA..Shame on you Revlon..!

  • Melania P. says:

    Thank you!!!

  • Lynda says:

    Great. Now will PETA also buy shares in MAC, Clinique and Avon so I can resume buying their products? I was very disappointed to learn these companies were taken off PETA’s “do not test on animals” list because they are now selling their products in China where they ARE being tested on animals.

  • joan says:

    i dont buy any revlon good and i would not now as i have found out that they do test on animals not right

  • Tracey says:

    Well done PETA. This can only be a positive move.

  • Marianne says:

    Money talks for most of these cosmetic companies and one could only hope and hope and hope that compassion and doing the ‘right thing’ will over-rule greed. No lipstick or mascara are worth the suffering of even one animal. Full stop.

  • chander kumar soni says:


  • Nom N. says:

    Good news!! Awesome move PETA!!! Hopefully L’oreal and Avon are next…

  • Kitty says:

    For YEARS I bought Revlon and told my pals they were a “safe bet” at the drugstore when in a pinch for quick, emgy make-up. I’m so disappointed to hear of their sell-out to China. My absolute FAVORITE brow pencil is from Revlon. Will be hunting for a TRUE cruelty-free substitute but with all the competition out here from BWC to Urban Decay, I’m not worried about my brows. I AM worried about the animals being subjected to Revlon, however!

  • Bevz1983 says:

    KUDOS TO PETA! I will never buy another thing from REVLON. I am disappointed that they would lower their standards to go to CHINA to get their products tested by animals. We don’t need CHINA and their crap, it seems that these companies want to poison us with their greedy values. I will let everyone know that REVLON is an animal killer!

  • Desiree says:

    Found a AMAZING line of make-up called ” INGLOT” A young chemist came up w a all-natural make-up line Much better alternative ! Animals DO NOT need to have any part in cosmetics…..

  • Sharon Hudson says:

    Good job, PETA! I will not be buying any Revlon products until they can be proven to be cruelty-free in their product testing.

  • Landria says:

    Thats wonderful news ! Go get em PETA ! Go veg , give peace , life blooms !

  • Desiree says:

    Not only am I not going to buy my FAV lipstick from Revlon anymore, but I will ban all their products from my make-up crews!

  • RZA says:

    That is jut about he gutsiest move i’ve ever seen. Way to take the fight to them. Much applause!!!!

  • Mary Forbes says:

    As a teenager I bought all Revlon cosmetics. Then I learned that this company were the worst for testing on animals. I have never bought a Revlon product since and I am now 73 years of age. However, I applaud PETA for buying into Revlon so that they can have a say as to how they test their products.

  • margo says:

    I thought Revlon got the picture a long time ago about animal testing. What sneaky creeps they are. Creeps!

  • Katie says:

    I loved Revlon for many years b/c of the fact that they worked on NOT animal testing. I am disappointed but impressed with Peta’s approach. Here’s to hoping they can change China’s methods!

  • Patty Bowers says:

    FABULOUS. Way to go, PETA!

  • Kelly Potter says:

    I will not buy any products from Revlon unless I know for a fact that they are not tested on animals anywhere in the world. I will advise everyone I know to do the same.

  • Marin says:

    DAMMIT REVLON. Now I have to go buy new mascara! Thanks for staying on top of these things, Peta, it’s great to know who I can and can’t trust for cosmetics.

  • Paulie says:

    AWESOME approach to managing corporate ignorance and dismissiveness! PETA, all praise to you for innovation.

  • Paulie says:

    AWESOME approach to managing corporate ignorance and dismissiveness! PETA, all praise to you for innovation.

  • Storm Crow says:

    Love you PETA!!! Gettin’ the job done! HEROES! Woohoo go get ’em!!! 🙂