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Back in August, we wrote to Zappos.com about the fur products it was selling, urging it to adopt a fur-free policy. At the time, the company said that it would look into the issue to gauge people's thoughts on it. So to help speed up that process, we launched an online marketing campaign, getting members of the public to write to Zappos.com's CEO urging him to send the pelts packing - and more than 11,000 of you did! The campaign went viral, and social networking played a huge part - many people posted tweets on Twitter, passed around our petition on Facebook, and much more.
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2008 - Home Shopping Network Goes Fur-Free
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Anyone out there who loves to shop without getting off the couch and also hates to see animals suffer will love the fact that the Home Shopping Network (HSN) - which reaches 90 million U.S. homes - has adopted a permanent fur-free policy. In a letter to PETA, HSN CEO Mindy Grossman wrote, "We and the customers of HSN share your concern about the treatment of animals in the making of fur products. As such, we no longer purchase any product that uses real fur, a strict policy that went into effect in the first quarter of this year."
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2008 - Chimpanzee Research Center Gets Served
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PETA filed a complaint against the University of Texas' Michael E. Keeling Center for Comparative Medicine & Research, a chimpanzee research center that allowed six chimpanzees to escape over a five-month period, including a chimpanzee named Tony who was shot and killed. In response to the complaint, the U.S. Department of Agriculture fined the careless facility nearly $3,000 for violating proper animal handling regulations.
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