PETA and peta2 supporters waged a vigorous campaign against retailer J.Crew, capturing headlines and attention throughout the nation to demand that the chain stop selling fur clothing, fur trim, and other fur items. The pressure paid off, and after only 11 weeks, J.Crew confirmed that it would no longer sell any fur. With this compassionate decision, the company joined the ranks of top fashion retailers H&M, Forever 21, and others that have adopted fur-free policies. The move also sent a powerful message to the clothing industry that forcing rabbits, coyotes, foxes, and other animals to endure horrible lives and torturous deaths will not be tolerated.

Youth fashion retailer Gadzooks underwent more than a name change when it merged with fellow retailer Forever 21. Now called Gadzooks 21, all 150 of the chain's stores in 36 states rid their racks of fur items in accordance with Forever 21's no-fur policy. Forever 21 took the fur-free pledge after peta2 launched a national boycott of the company in November 2004.

On December 7, 2005, following more than five hours of testimony, a permit for the construction of a rodeo arena and horse racing track was denied by Weld County, Colorado, commissioners. Introduced in March 2005, this project proposal infuriated local residents, who rallied together to voice concerns about issues such as increased traffic, pollution, and environmental repercussions. PETA wrote a letter to the Board of Commissioners and prompted attendance at the hearing.

After hearing from PETA, Lacombe Composite High School in Alberta, Canada, made a planned chicken race fundraiser cruelty-free by choosing to host a race between two student council members dressed in chicken costumes instead of using live chickens. Principal Jayson Lovell stated that "if one person is offended by something we are doing, we are willing to make a change. We don't want anyone leaving here feeling badly about something we've done."

After PETA was alerted to fur-trimmed items for sale in Ann Taylor stores, we fired off a letter to the company explaining why fur is cruel and asking that it pledge not to sell fur in the future. In a wonderful victory for animals, Ann Taylor has decided to eliminate all its fur products by fall 2006, thanks to pressure from PETA.

This national retailer of upscale women's clothing has more than 700 stores in 45 states.  Because of Ann Taylor's compassionate decision, countless lives will be saved. 

Click here for more information about the fur industry.