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About PETA > Victories > Victories By Year > 2009


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2009 - Fish Saved
PETA's Laboratory Investigations Department (LID) received a report that students at a North Carolina high school were instructed to take fish home as part of a classroom science experiment and that some students were putting Monster Energy drink in the water. LID contacted the principal, who has now agreed to permanently end the use of animals in the class.
2009 - Rabbits' Skins Saved
After hearing from a whistleblower that students in an animal science class at a Texas high school were forced to kill and skin rabbits, PETA's Laboratory Investigations Department immediately contacted the school's principal with information about teaching methods that don't involve animals. The school has announced a permanent end to the rabbit killings.
2009 - Ad Agency Young & Rubicam to Leave Great Apes Out of Ads

PETA met with executives at Young & Rubicam--a powerful and respected advertising agency--to alert them to the abuse that great apes endure when used for the advertising industry. After learning about the cruelty, they immediately called upon their creative directors worldwide to never use great apes in any future advertising campaigns.


2009 - Insurance Company Adopts Policy Against Using Animals for Entertainment

PETA received a barrage of complaints about a senior staff member of Philadelphia Insurance Companies when reports surfaced that he had swallowed a live goldfish for a company fundraiser. We fired off a letter to the company's corporate headquarters to inform executives that this could be considered illegal by local laws, and we asked them to take action to ensure that no similar event ever happens again. We also pointed out that fish are smart animals with distinct personalities and that they feel pain and fear just as other animals do. This cruel behavior, therefore, was no more acceptable than eating a live dog or cat would have been. Philadelphia Insurance Companies quickly enacted a rule banning the use of live animals for entertainment.


2009 - Florida's Blood Centers Commits to Ditch Ringling
When PETA learned that Florida's Blood Centers ran a promotion in several Florida counties offering individuals free Ringling Bros. and Barnum & Bailey tickets for donating blood, we immediately contacted the organization to urge them to end their relationship with the notorious circus. Following conversations with executives about how baby elephants used in the circus are tied with rope, prematurely ripped away from their mothers, and forced to perform cruel and confusing tricks, Florida's Blood Centers pledged never to partner with or promote Ringling in the future.
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