After PETA's Laboratory Investigations Department (LID) learned about a University of Connecticut Health Center medical training course in which cats were having hard plastic tubes repeatedly forced down their wind pipes and rabbits were having air forced into their chests and were then stabbed with needles to relieve the pressure (before being killed), we sent the school information on modern, humane, and educationally superior medical simulators; filed a complaint with the U.S. Department of Agriculture; and asked our members and supporters to urge the school to drop the cruel course. The school has announced that it is no longer using animals for this training.

After learning about Heineken International's recent advertising campaign, which stated that animals "belong on a plate," PETA Europe immediately contacted the company to express concern. After learning about the abuse that animals on factory farms suffer, Heineken International pulled the advertisement from circulation permanently.

After learning that clothing chain Urban Outfitters was selling a fur-trimmed wrap, PETA wrote to the company privately to ask it to pull the item and adopt a fur-free policy. When the company didn't respond, peta2 urged people to write the company and encourage it to become fur-free. After receiving nearly 4,000 e-mails from PETA members and peta2 Street Teamers, Urban Outfitters listened. In an e-mail to PETA, a representative of the company wrote, "[T]here is no fur in our stores, and this will continue to be the case."

After receiving complaints about an Armstrong World Industries commercial featuring a grizzly bear, PETA wrote to the company to urge it to pull the ad from rotation immediately. After learning about the abuse that exotic animals in the entertainment industry endure, Armstrong quickly removed the commercial from circulation.

PETA received complaints about a donkey basketball fundraiser scheduled for Twin Rivers Regional Medical Center in Missouri. After PETA contacted hospital administrators to inform them about the risk of injury to human players and the harm caused to donkeys when participants pull, yank, and shove them across slippery gym floors, the CEO agreed to cancel the game.