Financial Reports

2012 Financial Statement

The Year in Numbers:

REVENUES

Contributions
$29,465,838
Gross Merchandise Sales
$570,031
Interest, Dividends, Royalties, and Other Income
$830,791
Total Revenues
$30,866,660

 

 

OPERATING EXPENSES

Programs
International Grassroots Campaigns
$7,181,756
Public Outreach and Education
$8,505,813
Research, Investigations and Rescue
$10,096,613
Cruelty-Free Merchandise Program
$787,681
Membership Development
$5,033,598
Management and General Expenses
$240,502
Total Operating Expenses
$31,845,963

 

 

CHANGE IN NET ASSETS

($979,303)
Net Assets Beginning of Year
$12,147,981
Net Assets End of Year
$11,168,678
Donor-Restricted (Permanently)
$3,140,767
Donor-Restricted (Temporarily)
$3,020,075
Board-Designated Legal Matters
$1,000,000
Undesignated
$4,204,511

 

 

OPERATING EXPENSE ALLOCATION

Direct Program Support
83.43%
Management and General Operations
0.76%
Membership Development
15.81%

 

PETA is a nonprofit, tax-exempt 501(c)(3) corporation funded almost exclusively by the contributions of our members. We strive to use our funds in the most cost-effective and efficient manner possible, a commitment illustrated by the fact that 83.43 percent of our operating expenses went directly to our programs fighting animal exploitation. We expended only 15.81 percent on fundraising efforts that drive our operations and .76 percent on management and general operations.

The financial statement shown here is for the fiscal year ending July 31, 2012, and is based on our independently audited financial statements. Detailed financial information is available through PETA's 990 form and financial statements.

For PETA's tax ID and sample legal bequest language, please visit our Gift Planning site.