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About PETA > Hot Topics > PETA's Latest Anti-Fishing Ad Campaign

Hot Topics: PETA's Latest Anti-Fishing Ad Campaign

Our "Your Daddy Kills Animals" Campaign intends to help fathers understand the message that they are sending to their children by fishing. Many of us here at PETA are parents ourselves and agree that we should be concerned about what our kids are exposed to. Because our leaflet exposes the violence involved in fishing, we are not distributing this leaflet to children younger than 13. Instead, we are giving the leaflets directly to their fathers who fish. We believe that this can help fathers realize that they are setting a destructive and callous example for children, who are inherently compassionate and fond of animals and who, sooner or later, will begin to understand that their dads callously contribute to the suffering and deaths of bright and sensitive beings.

Many people have never stopped to think about it, but fish are smart, interesting animals with their own unique personalities—just like the dogs and cats who share our homes. For example, fish can learn to avoid nets by watching other fish in their group and can recognize individual "shoal mates." Some fish gather information by eavesdropping on others. A recent issue of Fish and Fisheries cited more than 500 research papers on fish intelligence proving that fish are smart, that they can use tools, and that they have impressive long-term memories and sophisticated social structures.

Children, following their parents' examples, often grow up fishing without considering the terror and suffering that fish endure when they're impaled by a hook and pulled out of the water. In fact, if anglers treated cats, dogs, cows, or pigs the way they treat fish, they could be thrown in prison on charges of cruelty to animals.

Fishing is far from a harmless pastime. That's why we're urging anglers to pitch their poles and enjoy other activities with their kids, such as hiking, camping, or canoeing, instead. We encourage you to take a moment to visit our Web site about this issue, FishingHurts.com.

Raising a compassionate child in today's violent world can be a challenging task. We hope you will join us in teaching children the vital message that harming animals for pleasure is not OK. Learn more about the link between animal abuse and violence toward humans.

We hope that this information is helpful to you. Thank you for your compassion.

Sincerely,

The PETA Staff
PETA.org

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