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Target’s Top 12 Cruelty-Free Vegan Makeup Products

Written by PETA | February 10, 2015


We’re happy to see that vegan makeup is becoming easier to find, proving once again that you can look and feel great without harming our animal friends. Here are our top 12 picks for cruelty-free (not tested on animals!) makeup products that you can buy at Target:

1. Pacifica Stellar Gaze Length & Strength Mineral Mascara

Pacifica is an all-vegan brand—hallelujah! We love its mineral mascara, which helps lengthen and strengthen lashes.


2. e.l.f. Essentials Tone Correcting Concealer

It’s hard to believe that this product only costs $1. Yes, that’s correct—and it works really well, too!

Elf Concealer

3. NYX Push-Up Bra for Your Eyebrow

We’ll admit that this is a bizarre name for a makeup product, but this dual-sided pencil allows you to fill your arches in with a light color and hide any inconsistencies with a darker shade.

NYX eyebrow pencil

4. Physicians Formula Shimmer Strips Custom Eye Enhancing Eyeliner Trio

This cruelty-free brand features many vegan products, including this glitzy eyeliner trio.

PF eyeliner

5. wet n wild Megalast Salon Nail Color

Almost all Megalast nail polish is vegan (colors 201B-218). We’re loving this blue right now.

Nail Polish

6. SheaMoisture Primer

Prime your skin with this silky silicone-free primer, which contains vitamins and shea butter. Apply it under your foundation for a smoother look.

SheaMoisture Primer

7. Pacifica Enlightened Gloss

We love vegan lip gloss. This one has antioxidants and is made with coconut to keep lips plump and healthy.

Pacifica Lip Gloss

8. e.l.f. Studio Blush

We appreciate e.l.f. for making great, affordable cruelty-free makeup! Target carries five different shades to suit your cheeks.

elf blush

9. Physicians Formula Super BB All-in-1 Beauty Balm Powder

I’ve found that applying this pressed powder with a brush is more effective than using a powder puff. It also does double duty since it contains SPF 30 sunscreen!

Physicians Formula pressed powder

10. wet n wild Mega Slicks Lip Gloss

Once again: We love vegan lip gloss! Colors 560A-578 are vegan, with the exception of 564A.

ww lipgloss

11. Pacifica Enlighten Eye Brightening Shadow Palette

Grab some pretty pastels for this spring!

Pacifica Eye Shadow

12. Yes To Cucumbers Facial Wipes

These cleansing wipes will help cool and cleanse your face after a long day. Use them after you wash your face to collect any grime you missed the first go-around.

Yes towelettes

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