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One Little Logo Causes Lowe’s Big Headaches

Written by PETA | June 5, 2008

This little logo—which PETA is using in our efforts to urge Lowe’s to stop selling cruel glue traps (archaic torture devices that trap small animals, causing them to suffer from suffocation, starvation, and mutilation)—is apparently causing big headaches for the company:


Last week, the company that manages Lowe’s trademarks sent the head legal counsel for PETA a letter claiming that our logo parody infringes on their trademark rights and demanding that we stop using it. Our legal eagles fired back with a letter saying, in short, “Umm, not quite.” (Though, as lawyers always tend to be, they were a bit more technical than that.) In the letter—sent to LF LLC (which has the most generic, nondescript corporate name EVER)—our corporate counsel wrote:

[PETA’s parody of Lowe’s logo] is entirely consistent with the Lanham Act and no reasonable consumer could confuse any of these items as originating from or belonging to Lowe’s. We do not believe that LF seriously contends than an appreciable number of consumers who see an image of a bloodied dead mouse slouching across the top of a slogan that reads “Lowe’st of the Low: Torture for Sale” would be confused into thinking that Lowe’s is the source of the publication. If Lowe’s is truly concerned about its goodwill, we recommend that it end its sale of cruel glue traps.

Pow! That’s gotta hurt—though not nearly as much as being caught in one of Lowe’s glue traps.

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  • Greta says:

    Nice job PETA! By the way we Me and my Mom recently went to go get some stuff for our house from a big home improvent store. So we went to a Home Depot instead of Lowe’s because they sell the glue traps. And guess what I found in the pest control? GLUE TRAPS! AND when we went to get some stuff from Target they were selling glue traps too! I don’t know if anyone’s already wrote anything about that but we were upset about it because those are like the two major chain home improvement stores around here there’s small ones too but they don’t have everything Home Depot and Lowe’s do. Anyway I hope you guys at Peta get Lowe’s to stop selling glue traps completely and hopefully so will Home Depot and Target!

  • J Cross says:

    I had no idea that Lowes was selling these traps. Definitely makes me sad as I could not wish the death on any animal. Especially mice as cute and little as they are. Definitely wish people would consider a have a heart trap or something of that nature. Thanks guys.

  • Brian says:

    I received the same letter from Lowes that Tammy did. I guess their Lowes logic is the same as saying some folks like to torture and mame and others do not. So we sell a variety of products for those who are sadistic to those who respect other life forms. We like to think we meet everybody’s needs!

  • Holly says:

    Eugenol is not enough… The animals still suffer greatly! Go Vegan save the animals…

  • Tammy says:

    This is what I got back from Lowes… “Thank you for your comments regarding glue traps. As you know rodent control is an important concern for homeowners and business owners and we have a responsibility to provide the products our customers need. We have listened to our customers and conducted extensive customer research over the past several months regarding glue traps. We found that for many customers glue traps are the preferred rodent control product. We have also listened to PETAs concerns and as a result have changed our merchandise offering to cut in half the number of glue traps we offer and only carry the products that contain Eugenol which is an anesthetic. Because not every product is right for every situation Lowes carries more than 20 different rodent control products so customers may choose the ones that best suit their needs. Lowes Customer Care”

  • Holly says:

    Your right Maya thanks!

  • Shauna says:

    GO PETA! SHAME ON LOWES! It is so sad disgusting that as humans we assume that because something is so much smaller than us it is not deserving of compassion. Thanks for being their voice!

  • Mark D. says:

    “SteveDenver” Even though PETA supports catchandrelease traps PETA also works to be practical and glue traps are by far the most painful form of kill traps so when Lowes stops selling them as other major companies have done in response to PETA many animals will be saved from significant suffering.

  • Maya, C.V.T. says:

    Lynda Thank you so so much. His red blood cell count was high but toxo levels and organ function was normal. It might be a rare cat condition. We’ll see.

  • Maya, C.V.T. says:

    Just so you guys know For a few years now our cats have been catching and eating mice in our old house. But one of our cats just began having seizures. Among the suspects are 1. parasites that can be passed from mice to cats and infect the cat’s brain 2. Rodent poison that the mice eat survive for a while then get into our cat’s bloodstream after they eat the mice. NOT COOL for cats to eat mice. As a vet tech I should have known so shame on me. But my mistake is people’s gain here hopefully. Seal up holes and don’t let mice get into the house.

  • Holly says:

    We use live traps at out house. You must be careful not to take nursing mothers when you live trap them release them until you can catch her and her children. also release in a safe place where they can find food and shelter also try to keep family’s together and dont release only one at a time they dont do very well with out their family. No Kill trap is GREAT! Cats dont bother me either for that is the natural balance of nature weather we like it or not. as for we humans Go VEGAN! and BOYCOTT THE RACE TRACK! BOYCOTT THE BELMONT THIS SATURDAY!

  • SteveDenver says:

    Boycott Lowes? I started supporting them when I found out how much more supportive they are of employee interests as well as GLBT rights. As for glue traps What makes any other killing trap more humane? Catch and release traps are the only answer. Furthermore I don’t mind if cats get rodents it’s the circle of nature. Boycotting Lowes over glue traps is like boycotting supermarkets because they sell meat. Don’t be a hypocrite do it all or stop choosing the easy target. As for the logo reminds me of high school antics. YES! BOYCOTT THE BELMONT and all animalforentertainment circuses that endanger the health and wellbeing of gentle beasts.

  • Holly says:

    And now they are selling glue traps with Eugenol? this should render what ever is in the glue into a state of unconsciousness so it will die with less pain… Eugenol? Is this enough? I dont think so… They still suffer an awful death and are not fully unconscious. BOYCOTT THE BELMONT THIS SATURDAY! Save the Horses! Go Vegan

  • lynda downie says:

    Beautiful Peta corporate counsel! Good point Maya. I hope your kitty is ok.

  • Cathy says:

    Awesome PETA Lawyers! I’ve been using humane mouse traps for years. They work so great and even save the mice from my cats. I put the humane traps in places where the mice might hide and they go in it and it shuts. Every time the mouse moves the trap raddles so I hear it and free them. There is never a reason to harm a mouse. I used to have them as pets as a kid and they were funny sweet intelligent creatures with feelings. Lowes and Home Depot are the lowest for promoting torture.

  • J. says:

    Oh god I love lawyerwank! It gives me such giggles!

  • susan says:

    A few days ago my husband and I were shopping at a local big name store. We came upon an end aisle clearance shelf. There were about 20 mouse glue traps on the shelf. I proceeded to take the bunch of them and throw them on the highest shelf behind other products. My husband kept walking knowing that I would do something stupid. I hate those despicable things!

  • vicki hood says:

    purchased bird feeders at lowes. perches were lead. info sheetinstructions said do not handle contains LEAD. the perch end wrote like a pencil. round and round with lowes corporate. lies how this lead was a safe level and had been tested. first they said they tested in their lab then another said lowes has no lab. their solutionget my money back if i didn’t like it. months of fightingdenial. called EPAwas told to call consumers. called consumerswas told to call EPA. oooppps there goes more of our bird population. these bird feeders are made in China. probably the same factory that makes the glue traps. don’t know ’bout u but i am done with China.

  • Aneliese says:

    Haha take that Lowe’s! Unfortunately Canadian Tire Home Depot and other hardware places all sell glue traps too! PETA should make parodies of them too and stop all places that sell glue traps!

  • Maya, CVT says:

    Yeah like are they going to sue Saturday Night Live now? Obviously it was just a desperate effort on their part. Keep the pressure up on Lowe’s but MORE IMPORTANTLY I hope people will seal up their homes instead! This is the best most humane way to keep mice out. And it will put the mouse trap people out of business.

  • Ken says:

    I’ve been boycotting Lowe’s since this campaign started. Being a homeowner I have to go to either Home Depot or Lowes for supplies as they have driven any local competition out. So I’m at Home Depot the other day and what do I see? Glue Traps. Now I’m going to write a letter to both store managers asking them to stop carrying them. I’m not optimisticthough my wife and I know from our retail backgrounds that inventory decisions are not made at the store level. Everything is planogramed to ensure uniformity. Hopefully PETA can get these souless corporate types at Lowes to see the light then go after the souless corporate types at Home Depot.

  • Mike Quinoa says:

    It’s upsetting that some people can’t be bothered to learn how to handle their “pest” issues humanely. You can buy glue traps at Canadian Tire or the dollar stores here in Toronto. Sometimes I feel like buying and trashing all of them but then they would just of course order more. An educated publicconsumer is the way to stop this totally unnecessary cruelty.

  • Beth Benson says:

    Yea PETA lawyers.