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H&M Pledges to Shun Exotic Skins

Written by PETA | December 10, 2009

H&M is an industry leader in all things stylish and cruelty-free—which is why we were thrilled to announce that, because of its recent decision to implement a permanent policy against selling any exotic skins, including those of snakes, alligators, crocodiles, lizards, ostriches, and other animals, H&M is the recipient of our Company of the Year Proggy Award. H&M’s announcement to no longer sell exotic skins came after we sent a copy of our new exposé to the universally loved retailer. (Seriously, H&M is like apparel candy: affordable and deliciously fashionable, and I don’t know anyone who doesn’t love them.)


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Many animals who are stripped of their skin for fashion are skinned alive and then tossed onto a pile where they writhe in pain until they succumb to shock or dehydration. Some animals live in agony for up to four days after they lose their flesh. H&M’s new policy sends the message that kindness is always chic. Follow this company’s lead: Take our pledge and declare that the only skin you’ll ever wear is your own.

Written by Logan Scherer

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  • Liz says:

    I recently went to H&M and saw some of their sweaters. The tag said 17% Angora ,so I am not sure if it is Angora rabbit fur or something else. :/

  • Mitzi says:

    It’s now 2011. Does anyone know if they are still adhering to this? I was just in their store in Los Angeles and they had a LOT of “fake” fur that looked and felt like it could be dog and cat fur. Made in China. I asked the kids that work there, and they said “well, it says it’s fake on the label, and I said , “of course it does!”. Then I told him about skinning dogs and cats alive in China. Just want these kids to be aware, even if I’m wrong. But how do you tell for sure if it”s fake or not? Another store I went in had real fur, and the little salesgirl said “well, this is not dog or cat, it’s rabbit”. Grrrrr!!!!

  • Carla says:

    People who wear fur are morons and should educate themselves on just how these poor animals are skinned alive!!!!!!!!

  • gabriella says:

    thats so stupid why do people wear things they are afraid of thats just wrong

  • Brien Comerford says:

    This should be internationally implemented.

  • Kim says:

    Wow I didn’t know that HM sold animal skins to begin with so I’m glad they stopped. It’s such a popular store bc it’s so affordable so this is great news!

  • Bluebell says:

    This is great news! Maybe wool will be next on their list of banned materials… A girl can dream

  • David says:

    this is bulllshit it has nothing to do with hunting at all these people are poachers and industrial people hunters dont do anything like that!