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New Victoria’s Secret Vegan Body-Care Line

“Think Green. Live Pink” is the slogan of the new body-care line by Victoria’s Secret, Pink Body.

Just when we thought that we couldn’t love Victoria’s Secret any more than we already do—after all, it has been on our cruelty-free company list since way back in 1991—now it has gone and launched this new and completely vegan line of body-care products!

Pink Body is made up of natural, organic, 100 percent vegan ingredients. With nearly 16 different products, including body wash, lotion, sugar scrub, shave cream, lip balm, and fragrance, there is certainly something for everyone, and these products are as easy to find as going to your nearest mall. So if you are thinking of using a little of your tax refund for some pampering this year—go get this stuff!

Find a Victoria’s Secret near you.

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  • not true says:

    I work at Victoria’s Secret. This line was recently discontinued, and a *new* line was introduced to replace it, no longer using the more strictly regulated label of “organic” but instead touting itself as “natural”, which has no regulation at all. Anything in the world can use natural in the label; it doesn’t actually mean anything.

  • Meli says:

    I wrote to Victoria’s Secret the other day to ask about their products in general and just received the following reply:

    Thank you for your email regarding our beauty products. We are pleased to assist you with your inquiry.
    None of our products are considered Vegan. Victoria’s Secret does not test its products on animals, nor does it request any of our third party manufacturers, or anyone else, to perform such tests on its behalf. We utilize ingredients in our formulations that are judged safe, and we do not ask the supplier of those ingredients to perform any such tests on animals.
    Victoria’s Secret does not use any animal byproducts in its formulations where the animal is either slaughtered or harmed for the sole purpose of obtaining that material. We do condone the use of animal derived products where the animal is not harmed; for example, lanolin, milk, eggs, etc.

    It seems that A) there Pink Body line is no longer vegan, and B) they are confused about what ‘harms’ an animal.

  • Leena says:

    WOW!!! SEXY AND NICE!!! i loveee VICTORIA’S SECRET!! the only place i buy my make up from!!!!! xoxo

  • Ricky says:

    Okay so they don’t test their cosmetics on animals. But what about their lingerie? Don’t they use real fur in their runway shows? I remember seeing animal rights activists at a runway show in NY, demonstrating against Victoria’s Secret

  • fabiolla pastor says:


  • Nanci says:

    I used to love Victoria`s Secret products and body lotions in particular and now that I kmow it is cruelty-free I just can`t resist buying more of its products whenever I find them in Brazil.

  • Deb says:

    I did not know this about Victoria’s Secret, but I have always loved their products. Their lip gloss is the only one that does not make my lips dry or peel. Another great reason to shop at Victoria’s secret.

  • Diane G says:

    The products are wonderful and smell fantastic. Bravo to Victoria’s Secret for helping to prove that we can be beautiful, healthy and compassionate.

  • Nicky says:

    Wow… this is awesome!!!!!! Yeah, VS products have always been great.. but now this!!!!, has just surpassed their bestest!!!!!

  • jennifer says:

    i love victoria secret and im glad there in peta list since 1991! :)

  • Ollin says:

    Yay !! :)

  • Michele says:

    This stuff is smells great too. The lotions are great, not sticky at all. The body wash is creamy and silky. Best of all it’s Vegan and made in the USA…that’s a win win in my book. I’ve found my new line of lotions and body washes!!

  • Christina says:

    While this is a wonderful step in the right direction… their bras are still made of silk

  • Bianca says:

    Oh my gosh this is SOOO AWESOME!!!!!I loved Victorias Secret before but now that they actually have a VEGAN body care line….WOW I love them even more!!!!!:-)

  • michele says:

    This is so exciting!!! ;0) I’m going make an order from them soon, will have to grab some of these! Michele

  • Angelee says:

    im glad your doing this

  • Katie! says:

    I have actually bought some samples of this stuff for around $15 dollars and it is the greatest it smells great! I am in love with it!

  • alyssa says:

    If you’re on their mailing list, you get a free mini-size!

  • Diamond912 says:

    I’ve always loved VS its my favorite place and now I love them more for standing up and being the voice of animals I will purchase this product.

  • Raul says:

    Yesterday i went to the Beverly Center here in Los Angeles and i bought 3 different ones. I just love them !

  • Michelle says:

    here’s a link to where you can find PETA’s list of cruelty free companies, companies that don’t practice animal testing, and companies that do test on animals.

  • Christine says:

    Can you tell me if it’s also (cancer-causing) Paraben and oxybenzone FREE?

  • Kayla says:

    This is such a great product, it’s helping the animal life. and that’s exactly what we need.
    and im a girl, so i love victoria secret. there produsts are great. so now i can smell good, and feel good knowing it’s not killing our animals.

    major props.

  • tangerine says:

    Naz wrote: “If VS doesn’t test on animals, isn’t it safe to assume there is no animal ingredients in their product? What is the difference in their Vegan line?”

    Unfortunately many companies that DONT test on animals still use animal ingredients in their products. That’s why you always have to check the ingredient list or look for the vegan label on each product.

    But if you check out Peta’s list of “companies that dont test on animals” you’ll notice a “V” next to some company names, which means that the company is 100% vegan.

    Also, there are companies like LUSH and Urban Decay, which although not all vegan have special vegan sections and labeling, which makes it ALOT easier to find a product that doesnt contain animal ingredients, not even from insects.
    So far, “vegan” is the safest labeling if you want something truly cruelty free.

    hope this helps!

  • Julie G says:

    Well now Vickie’s is going to get even more of my money… and I couldn’t be happier! Look out, boys!

  • Nina says:

    Hi so great to know that VS doesn’t test on animals .
    But where can I find PETAs list on cruelty free products????

  • Lexi says:

    Yes! That is wonderful. I love Victoria Secret even more now. Im so going to buy this :)

  • Mallery says:

    I work at Victoria’s Secret and I AM a Vegan! I bought this body care… I love it. I will be using this for the rest of my life. Try it you will never go back to what you were using before. It’s the best stuff ever made and the fact it’s Vegan makes it 10 times better.

    If you have any questions. Email me at!

    We are the voice for animals… Speak up!

  • John O says:

    Thats great! Was hoping to see pics of the product being modeled though.

  • Brenda says:

    I love VS for this.
    I’m going to buy those products!

  • Pearl says:

    This is so amazing!! Now I can shop at VS!!

  • Rhiannon says:

    yay :)

  • Amanda says:

    RE: Naz.

    It is never safe to assume that any company has 100% animal-free clothes unless they state that they do. Lots of clothing lines that make animal products also make animal-friendly ones, and vice-versa.

    To be honest, Victoria Secret’s clothing probably uses silk, and possibly other animal products. The only way to be sure is to check the tag!

  • Candice Watts Xuanatia says:

    I am so glad Pink is Vegan. I was surprised to see at my college alot of animal lovers and vegetarians. I am old school going back to school so it is “Hip” to see their youthful line PINK show their “V” love. Way to go!

  • Maria says:

    Ooooh! I think I’ll go to the mall on payday and grab some of that body wash. I’m almost out of my JASON brand.

  • Shannon says:

    I am in LOVE with this line, I bought some of the products and can’t get enough. The only thing that would make this line better was if it offered shampoo and conditioner too.

  • Leah Scott says:

    To answer your question, Candace, no, Victoria’s Secret does not test its products on animals (according to PETA’s cruelty-free guide). Thank you, Victoria’s Secret! :-D

  • Naz says:

    If VS doesn’t test on animals, isn’t it safe to assume there is no animal ingredients in their product? What is the difference in their Vegan line?

  • Rebecca says:

    Yay! now if they only made good bras…

  • Justine says:

    yay! maybe i can go to the mall this weekend & check it out. their stuff always smells good too:)

  • Erin says:

    I picked up a few of these products. I love the hand lotion! It smells great and works well. I love how it doesn’t contain any parabens, parrafins, and of course is animal-friendly!

  • Jorda Nickerson says:

    I’ve never really known if I should like them! But now im liking them a little more! They are trying to help animals!

  • Julia says:

    I just went out and bought some and they smell great! And they’re on sale!

  • Giselle says:

    Yes, I love Victoria’s Secret! :)

  • Mylie says:

    Hi Candace! Victoria’s Secret has been on PETA’s list of companies that do not test on animals since 1991. :)

  • Candace says:

    doesn’t victoria’s secret test their products on animals though?
    well, besides that it sounds great though

  • Fawn says:

    Yay for Victoria’s Sceret!! I love them even more now!

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