Billboard Will Memorialize Cows Killed in Truck Crash

PETA Tribute Will Encourage Motorists to Go Vegan and Spare Animals Suffering

For Immediate Release:
November 29, 2017

Contact:
Audrey Shircliff 202-483-7382

Riverdale, Utah – In honor of the cows who died in a truck crash in Riverdale last week, PETA is planning to place a billboard near the site where the animals fell to their deaths from the I-84 overpass onto I-15—the same location as a similar cattle-trailer crash last January. The billboard will show a cow’s face next to the words “I’m ME, Not MEAT. See the Individual. Go Vegan.”

“Cows plummeted from an overpass and lay dying on the pavement, and those who survived the terrifying crash presumably ended up facing the slaughterhouse knife,” says PETA Executive Vice President Tracy Reiman. “PETA’s billboard urges motorists to prevent needless deaths like these by keeping cows and all other animals off their plates.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that before cows are loaded onto trucks bound for slaughterhouses, they spend their short lives in cramped, filthy feedlots without protection from temperature extremes. Calves are often torn away from their mothers within hours of birth and are castrated and branded without painkillers. At the slaughterhouse, workers shoot the animals in the head with a captive-bolt gun, hang them up by one leg, cut their throats, and skin them—often while they’re still conscious.

For more information, please visit PETA.org.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind