Baby Turkey Stars in Stirring PETA Holiday Cartoon Airing in Green Bay

For Immediate Release:
December 21, 2022

Nicole Meyer 202-483-7382

Green Bay, Wis. – Move over, Rudolph the red-nosed reindeer—here comes Toby the blue-snooded turkey! Toby is the star of PETA’s new holiday special spot, airing during A Saturday Night Live Christmas Special on NBC tomorrow. Playing in 46 cities nationwide as well as all over the U.K., the family-friendly video tells the story of little Toby’s escape—with help from his loving mother—from a truck bound for the slaughterhouse and how he winds up a at the table, not on it.

“Viewers will fall in love with Toby, who helps us remember that all turkeys are smart, curious individuals who love their families and that each one has a story that need not end on a fork,” says PETA Executive Vice President Tracy Reiman. “PETA encourages everyone to protect these lovely birds by choosing a delicious vegan feast this holiday season.”

Turkeys raised for food are normally slaughtered when they’re between 14 and 18 weeks old, and approximately 22 million turkeys are killed each year for Christmas in the U.S. alone. Workers hang the young birds upside down, drag them through an electrified bath, slit their throats, and dump them into scalding-hot water in defeathering tanks—often while they’re still conscious. In addition to preventing nearly 200 animals a year from enduring daily suffering and a terrifying death, everyone who goes vegan shrinks their carbon footprint and slashes their risk of suffering from heart disease, diabetes, cancer, and other ailments.

PETA’s video, which was produced in collaboration with creative agency Dream Farm Studios, will play during the show’s 7 p.m. airing.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you are agreeing to our collection, storage, use, and disclosure of your personal info in accordance with our privacy policy as well as to receiving e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind