Anti-Breeding Billboard Hits Denver Just in Time for Dog Show

PETA's Message: Every Dog Bought From a Breeder Means Death for a Dog in a Shelter

For Immediate Release:
February 9, 2015

Alexis Sadoti 202-483-7382

Denver – Headed to the 20th Annual Rocky Mountain Cluster Dog Show at Denver’s National Western Complex? Then you’re in for a wake-up call, courtesy of PETA, which has placed a billboard just down the road from the arena that shows a caged dog next to the words “AKC Breeders Kill Shelter Dogs’ Chances.”

PETA—whose motto reads, in part, that “animals are not ours to abuse in any way”—hopes to remind everyone that dog shows promote dog breeding and prompt interest in “purebreds” while animal shelters overflow with mutts whose lives literally depend on a second chance for a home.

PETA’s billboard is located at 4301 Brighton Blvd. (near the intersection with 40th Street) in Denver. Photos are available here.

“PETA’s billboard reveals the dark side of dog shows: a callous disregard for the millions of lovable dogs in animal shelters whose lives depend on being given a second chance,” says PETA Senior Vice President Daphna Nachminovitch. “The best way to help animals is to adopt and never buy—and to help stop the homeless-animal overpopulation crisis by having your dogs ‘snipped.'”

Every year, 6 to 8 million animals end up at shelters, about half of whom have to be euthanized because there simply aren’t enough good homes for them. Dog guardians can help put an end to this cycle by always adopting from animal shelters—and, of course, by always spaying and neutering.

For more information, please visit

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind