PETA has always been ahead of the curve in the online world. We launched PETATV.com three years before YouTube was created. And back in 2001 (the stone age of the Internet), PETA won a precedent-setting legal case to assert ownership over PETA.org—a case that’s still studied in Internet law.
Over the years, as PETA continued to push our new online strategies, we created more than 100 websites. Thanks to our aggressive strategy—and support from people like you—we reach more than 45 million people on our sites each year. But we’ve also made a mess of things.
With more than 100 websites, information becomes pretty hard to find. That’s been the number one comment from visitors to our sites in recent years. So I’m extremely happy to announce that we’ve completed our website overhaul in order to integrate content in a user-friendly format.
All the resources you need are now available in one easy-to-navigate location. Content and resources that had been found on sites such as GoVeg.com, CowsAreCool.com, WildlifePimps.com, and VegCooking.com are now on PETA.org. However, we still have some campaign sites such as McCruelty.com and Meat.org. (The list of what’s sticking around can be found here.)
So please browse around and get familiar with our new online home.