PETA's New Pro-Vegan Pillow Ad Could Give Extended Stay Hotels' Guests Extended Staying Power

Impotence Message Would Add Money to Struggling Chain's Coffers and Pleasure to Weary Travelers' Love Lives

For Immediate Release:
June 3, 2010

Contact:
Michael Lyubinsky 757-622-7382

Greenville, S.C. -- This morning, PETA sent a letter to Gary DeLapp, president and CEO of Spartanburg-based Extended Stay Hotels, with a tempting offer: PETA will pay to place a new ad on the hotel chain's pillowcases reading, "A vegan lover gives you something to wake up for in the morning: Eating meat can cause impotence. PETA." In the letter, PETA points out that the saturated fat and cholesterol in meat, eggs, and dairy products can slow the flow of blood to all the body's organs. PETA chose Extended Stay because it has been hit particularly hard by the economic downturn and is just now emerging from bankruptcy.

"PETA wants to take pillow talk to the next level and make the world a happier place for animals and lovers," says PETA Executive Vice President Tracy Reiman. "Our ad proposal is a win-win solution: It would help Extended Stay Hotels regain its financial footing while educating the chain's guests about the wonders of 'veggie Viagra.'

For more information, please visit PETA.org.

PETA's letter to Gary DeLapp, president and CEO of Extended Stay Hotels, follows.

June 3, 2010

Gary DeLapp
President and CEO
Extended Stay Hotels


Dear Mr. DeLapp,          

I am writing on behalf of PETA and our more than 2 million members and supporters to offer a little financial assistance to Extended Stay Hotels as it emerges from bankruptcy. We would like to pay to place ads on your hotels' pillowcases reading, "A vegan lover gives you something to wake up for in the morning: Eating meat can cause impotence. PETA."  

Every year, erectile dysfunction (ED) affects millions of men around the world. The good news is that medical science suggests that this condition can be reversed, improved, or even prevented with a vegan diet. This is because most impotence is caused by artery blockage, and physicians and nutritionists agree that the best way to prevent artery blockage (caused largely by the cholesterol and saturated fat found in meat, eggs, and dairy products) is to eat a diet high in fiber, including plenty of fruit, vegetables, beans, and whole grains. These foods can help reduce plaque buildup and get the blood flowing to all the body's major organs. And even couples who aren't plagued by ED will benefit from a vegan diet: According to the American Dietetic Association, vegetarians are less prone to heart disease, cancer, diabetes, and obesity than meat-eaters are. 

In addition to the personal performance and health benefits of a vegan diet, every vegan saves more than 100 animals a year from the horrors of filthy factory farming and slaughter. In today's industrialized meat and dairy industries, chickens and turkeys have their throats cut while they're still conscious, piglets have their tails and testicles cut off without being given any painkillers, fish suffocate or are cut open on the decks of fishing boats while they're still alive, and calves are taken away from their mothers within hours of birth. It's enough to make anyone lose sleep. 

Encouraging guests to stock their kitchens with vegan food--both at Extended Stay and back home--will help their love lives boom while keeping your business from going bust. I hope to hear from you soon to arrange this unique business opportunity. Thank you for your consideration. 

Sincerely,

Tracy Reiman
Executive Vice President