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Group Will Encourage Young
People to Be Kind to Cows by Not Eating Their Flesh
For Immediate Release:September 27, 2012
Contact:Sophia Charchuk 202-483-7382
Sacramento -- The National Beef Ambassador Program recruits young people to combat the "anti-beef
messages" that the beef industry says "bombard" today's youth.
On Friday, those messages are going straight to the industry's doorstep,
courtesy of PETA activists, who will gather outside the Beef Ambassador Program
Competition with posters that read, "Meat Is Murder" and "All
Animals Have the Same Parts: Go Vegan," and distribute PETA's vegetarian/vegan starter
kit and video
exposé of factory farming. The group hopes to
encourage the young men and women who are competing to become "Beef
Ambassadors" to demonstrate kindness for cows, who are castrated,
dehorned, and branded without any painkillers on factory farms. At the
slaughterhouse, many cows are still conscious when their throats are cut.
When: Friday, September 28, 12 noon
Where: Outside Embassy Suites, 100 Capitol Mall (near the intersection with Front Street), Sacramento
"PETA is encouraging young people
to think about what 'beef' really is: the corpse of an abused animal who felt
pain and fear and did not want to die," says PETA Executive Vice President
Tracy Reiman. "Cows deserve respect, and so does your own body. The best
thing that you can do to protect animals and
your health is to go vegan."
information, please visit PETA.org.
Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights? Read more.