PETA to Protest 'Beef Ambassador' Contest

Group Will Encourage Young People to Be Kind to Cows by Not Eating Their Flesh

For Immediate Release:
September 27, 2012

Contact:
Sophia Charchuk 202-483-7382  

Sacramento -- The National Beef Ambassador Program recruits young people to combat the "anti-beef messages" that the beef industry says "bombard" today's youth. On Friday, those messages are going straight to the industry's doorstep, courtesy of PETA activists, who will gather outside the Beef Ambassador Program Competition with posters that read, "Meat Is Murder" and "All Animals Have the Same Parts: Go Vegan," and distribute PETA's vegetarian/vegan starter kit and video exposé of factory farming. The group hopes to encourage the young men and women who are competing to become "Beef Ambassadors" to demonstrate kindness for cows, who are castrated, dehorned, and branded without any painkillers on factory farms. At the slaughterhouse, many cows are still conscious when their throats are cut.

When:   Friday, September 28, 12 noon

Where:  Outside Embassy Suites, 100 Capitol Mall (near the intersection with Front Street), Sacramento

"PETA is encouraging young people to think about what 'beef' really is: the corpse of an abused animal who felt pain and fear and did not want to die," says PETA Executive Vice President Tracy Reiman. "Cows deserve respect, and so does your own body. The best thing that you can do to protect animals and your health is to go vegan."

For more information, please visit PETA.org.