PETA to Bring 'Hell' to SXSW

Group to Give Festival Attendees a Behind-the-Scenes Look at Factory Farms and Slaughterhouses

For Immediate Release:
March 8, 2013

Contact:
Sophia Charchuk 202-483-7382

Austin, Texas -- "Can you spend 60 seconds in hell?" That's the challenge that PETA will bring to South by Southwest (SXSW) in Austin, Texas, this weekend with a brand-new video booth that allows passersby to get a firsthand look at the meat industry by watching its "Factory Farming in 60 Seconds" video. PETA will also distribute free vegetarian/vegan starter kits with recipes and tips so that people can do the Earth, animals, and their own arteries a favor by going meat- and dairy-free.

When:   Saturday, March 9, 4 p.m., E. Martin Luther King Jr. Boulevard and Congress Avenue, Austin

               Sunday, March 10, 4 p.m., W. 27^th and Guadalupe streets, Austin

       Monday, March 11, 4 p.m., W. 21^st and University streets, Austin

"South by Southwest is all about discovery, and PETA's video booth will help attendees see for themselves just how much suffering goes into every ounce of meat," says PETA's Ashley Byrne. "Once South by Southwest attendees find out what cows, chickens, and other animals go through on factory farms, they'll be swapping their hamburgers for delicious, healthy veggie burgers."

PETA's other outreach efforts during SXSW will include a giveaway of delicious, heart-healthy vegan sandwiches with the bikini-clad "Lettuce Ladies" and demonstrations featuring PETA's bodypainted "Mother Earth" and "Clean Your Conscience!" sidewalk shower, which will call attention to the meat industry's devastating impact on the planet, including its waste of water.

For more information, please visit PETA.org.