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Calls on Philadelphians to Mark Holiday by Going Vegan
For Immediate Release:March 20, 2013
Contact:Kaitlynn Kelly 202-483-7382
Philadelphia -- Today, PETA
sent a letter to Michael E. Harris, executive director of the South Street
Headhouse District, seeking permission to allow PETA's pro-vegan mobile
billboard to take part in the district's Easter Parade on March 31. The billboard
shows a pig peering through a window of a livestock-transport truck bound for
the slaughterhouse next to the caption "Why Hast Thou Forsaken Me? For
Christ's Sake, Go Vegan." PETA's point? That Jesus asked his
followers to have mercy for the meekest among us. And no species on Earth are
in need of that mercy more than the pigs, chickens, cows, and other animals
routinely abused on factory farms and sent to a painful and terrifying death to
"Today's factory farms are a living hell for pigs,
chickens, cows, and other animals," says PETA Director of Communications
Colleen O'Brien, a devout Roman Catholic. "Jesus would be appalled to
witness the meat, egg, and dairy industries' harmful effects on animals, human
health, and the Earth. Easter is about rebirth—so it's the perfect time to go
encouraging everyone to celebrate the holiday with a delicious vegan
brunch. And paradegoers might want to check out the popular vegetarian
restaurants along or near the parade route, including The Vegan Tree (742 South
St.) and Maoz Vegetarian (248 South St.)—or Hot Diggity (630 South St.), which
offers veggie dogs.
farms confine pigs and other animals to filthy, cramped cages, stalls, and
sheds, where a steady diet of drugs keeps them alive long enough to be prodded
to the slaughterhouse. Pigs' tails are cut off, and they are castrated—and
chickens used for eggs have their sensitive beaks sliced off—all without any
information, please visit PETA's blog.
letter to the South Street Headhouse District follows.
March 20, 2013
Michael E. HarrisExecutive DirectorSouth Street Headhouse District
Dear Mr. Harris,
I am writing on behalf of PETA and our more than 3 million
members and supporters worldwide, including thousands in Pennsylvania, for
permission to include our pro-vegan mobile billboard in this year's Easter
Promenade. The ad shows a pig on his way to slaughter and reads, "Why Hast
Thou Forsaken Me? For Christ's Sake, Go Vegan. PETA."
Jesus' message was one of compassion and mercy, yet animals
raised for food are abused in ways that shock the conscience of all kind
people. Thus, a growing number of Christians and non-Christians alike are going
vegan to protect piglets from having their tails and testicles cut off without
painkillers on factory farms; to keep terrified, still conscious chickens from
having their throats slit in slaughterhouses; and to stop fish from being
painfully suffocated on fishing boats.
At this time when we celebrate rebirth, our ad would inspire
parade attendees to begin a new, kinder way of eating. And what better place to
decide to make the switch to delicious vegan food than on South Street, which,
as your website notes, includes two all-vegetarian restaurants and is also home
to another restaurant that serves veggie dogs?
Thank you very much for your consideration.
Colleen O'BrienSenior Director of Communications
Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights? Read more.