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Zero-Cholesterol, Humane Beverage
Fosters Employee Responsibility
For Immediate Release:October 3, 2011
Contact:David Perle 202-483-7382
PETA dispatched a case of soy milk to Beckerman Public Relations CEO Keith
Zakheim, who made headlines last week for threatening to fire the next employee
who failed to replace the office's empty milk carton. Because soy milk, unlike
cow's milk, doesn't involve depriving mother cows of their calves on factory
farms, switching to soy will help Zakheim in his mission to foster staff
responsibility and stamp out selfishness. The switch to soy milk may also
reduce sick days attributed to a dairy-laden diet.
milk can be stored in the cupboard, so a whole case of it means that staff
members do not have to stop working and run to the store for cholesterol-laden
cow's milk," says PETA Executive Vice President Tracy Reiman. "By
dumping dairy products and switching to soy ones, Mr. Zakheim will always have
something to put in his coffee—and he'll help foster compassion for animals as
more information, please visit PETA.org.
letter to Beckerman Public Relations CEO Keith Zakheim follows.
October 3, 2011
Keith Zakheim Chief Executive OfficerBeckerman Public
Dear Mr. Zakheim:
I am writing on behalf of People
for the Ethical Treatment of Animals (PETA) and our more than 3 million members
and supporters worldwide, including thousands across New Jersey. To help
alleviate your office’s milk shortage, assist in your company’s stated goal of
promoting employee responsibility while decreasing selfishness, and reduce
animal suffering, PETA is sending the Beckerman Public Relations headquarters
several cartons of delicious soy milk. Using soy milk instead of cow’s milk for
your staff’s coffee will also help spare cows a lifetime of suffering on filthy
factory farms. What better way to encourage an office culture of
conscientiousness than to drink your coffee with a cruelty-free beverage?
you are unaware that a typical cow used for milk spends her life crowded with
hundreds of other cows on a mud lot, wallowing in her own waste. She is
forcefully impregnated over and over and drugged to produce far more milk than
she would naturally, which often leads to a painful udder infection. Her calves
are taken from her within hours of their birth so that the milk intended for
them can be consumed by humans instead.
In addition to helping animals,
switching to soy milk would also greatly benefit your employees’ health, thus
contributing to a more productive workforce and lower health-care costs.
Fortified soy milk (along with other fortified plant-based beverages) contains
all the calcium and protein but none of the artery-clogging cholesterol and
saturated animal fat found in cow’s milk.
I hope that the delicious and
nutritious beverage we are sending in the mail inspires your office to switch
to soy milk (or almond or rice milk) permanently, thereby turning this into a
win-win situation for both animals and Beckerman’s staff. Please enjoy.
Tracy ReimanExecutive Vice President
Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights? Read more.