PETA Sends Soy Milk to Simmer Down Stormy CEO

Zero-Cholesterol, Humane Beverage Fosters Employee Responsibility

For Immediate Release:
October 3, 2011 

Contact:
David Perle 202-483-7382

Today, PETA dispatched a case of soy milk to Beckerman Public Relations CEO Keith Zakheim, who made headlines last week for threatening to fire the next employee who failed to replace the office's empty milk carton. Because soy milk, unlike cow's milk, doesn't involve depriving mother cows of their calves on factory farms, switching to soy will help Zakheim in his mission to foster staff responsibility and stamp out selfishness. The switch to soy milk may also reduce sick days attributed to a dairy-laden diet.

"Soy milk can be stored in the cupboard, so a whole case of it means that staff members do not have to stop working and run to the store for cholesterol-laden cow's milk," says PETA Executive Vice President Tracy Reiman. "By dumping dairy products and switching to soy ones, Mr. Zakheim will always have something to put in his coffee—and he'll help foster compassion for animals as well."

For more information, please visit PETA.org.

PETA's letter to Beckerman Public Relations CEO Keith Zakheim follows.

October 3, 2011

Keith Zakheim
Chief Executive Officer
Beckerman Public Relations

Dear Mr. Zakheim:

I am writing on behalf of People for the Ethical Treatment of Animals (PETA) and our more than 3 million members and supporters worldwide, including thousands across New Jersey. To help alleviate your office’s milk shortage, assist in your company’s stated goal of promoting employee responsibility while decreasing selfishness, and reduce animal suffering, PETA is sending the Beckerman Public Relations headquarters several cartons of delicious soy milk. Using soy milk instead of cow’s milk for your staff’s coffee will also help spare cows a lifetime of suffering on filthy factory farms. What better way to encourage an office culture of conscientiousness than to drink your coffee with a cruelty-free beverage?

I’m sure you are unaware that a typical cow used for milk spends her life crowded with hundreds of other cows on a mud lot, wallowing in her own waste. She is forcefully impregnated over and over and drugged to produce far more milk than she would naturally, which often leads to a painful udder infection. Her calves are taken from her within hours of their birth so that the milk intended for them can be consumed by humans instead.

In addition to helping animals, switching to soy milk would also greatly benefit your employees’ health, thus contributing to a more productive workforce and lower health-care costs. Fortified soy milk (along with other fortified plant-based beverages) contains all the calcium and protein but none of the artery-clogging cholesterol and saturated animal fat found in cow’s milk.

I hope that the delicious and nutritious beverage we are sending in the mail inspires your office to switch to soy milk (or almond or rice milk) permanently, thereby turning this into a win-win situation for both animals and Beckerman’s staff. Please enjoy.

Sincerely,

Tracy Reiman
Executive Vice President