PETA Protest of CareerBuilder Gives Monster.com a Big Boost

7 Million Viewers a Month Will Be Encouraged to Use Animal-Friendly Monster, Not Ape-Abusing  Advertiser

For Immediate Release:
February 22, 2011

Contact:
David Perle 757-622-7382 

Maynard, Mass. — In protest of CareerBuilder's refusal to stop using baby great apes in its commercials, PETA has placed a new banner ad on its top website—which receives more than 7 million views per month—encouraging visitors to choose CareerBuilder's biggest competitor, Maynard-based Monster. The ad, which can be seen on PETA's website here, reads, "Even Monsters Don't Abuse Animals. Visit Monster.com for a Cruelty-Free Job Search."

"Monster pledged five years ago never to use great apes in its commercials, so that's who compassionate jobseekers need to support," says PETA Executive Vice President Tracy Reiman. "Those other guys support an industry that takes ape infants away from their loving mothers and ends up dumping them at seedy roadside zoos."

Monster signed PETA's Great Ape Humane Pledge in 2006 after learning that young apes used in entertainment are separated from their families and suffer abusive training methods in order to subvert their natural instincts, behaviors, and curiosity. By age 8, chimpanzees are too strong to control and often end up in squalid roadside zoos. Actor Anjelica Huston, primatologists, chimpanzee sanctuaries, and tens of thousands of PETA supporters have contacted CareerBuilder to urge the company to end its cruel ad campaign, but CareerBuilder continues to produce commercials featuring chimpanzee "actors."

In addition to Monster, 10 of the top 15 advertising agencies in the world and many other companies—including Dodge, Verizon Wireless, Gap Inc., Levi Strauss & Co., Johnson & Johnson, Yahoo!, Pfizer, and Subaru—have instituted policies that prohibit the use of chimpanzees and other great apes in their ads.

For more information and to see the ad, please visit PETA.org.