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Breaking Bad Inspires Group to Air Eerie Commercial on AMC
For Immediate Release:June 10, 2010
Contact:Michael Lyubinsky 757-622-7382
Albuquerque, N.M. -- What's the connection between PETA's new anti-KFC ad and the AMC hit series Breaking Bad? While Breaking Bad is a television show about an Albuquerque science teacher who gets involved in the illicit drug business, PETA's ad, "Crack House," is a satirical take on how KFC's abusive suppliers feed chickens a steady diet of drugs in real life. PETA is currently negotiating with Comcast Spotlight New Mexico to air the ad during Breaking Bad and is considering airing the ad in other cities during drug-related shows, such as Intervention and Celebrity Rehab With Dr. Drew.
The 30-second spot is set in a dank, dark basement where strung-out hybrid beings--who have the body of a human and the head and claws of a chicken--are given drugs to feed an obvious addiction. "Crack House" symbolizes the abuse that chickens on factory farms endure. Birds are given drugs that promote growth and fend off diseases, which are rampant in the severely crowded, stressful, and squalid living conditions found on factory farms.
"Americans' addiction to KFC and other restaurants that sell unhealthy, cruelly produced food is as bad as a drug or alcohol addiction," says PETA Executive Vice President Tracy Reiman. "In Breaking Bad, Bryan Cranston's character, Walter White, makes a conscious decision to get involved with drugs--the billions of chickens raised and killed for KFC are given no choice."
For more information, please visit KentuckyFriedCruelty.com.