PETA Launches New Bilingual PETALatino.com Website

Group Steps Up Outreach to Latino Community With Celebrity Campaigns, Veganized Recipes, Dual-Language Content, and More

For Immediate Release:
December 12, 2012

Contact:
Wendy Wegner 202-483-7382

Los Angeles -- PETA, the world's largest animal rights organization, has just launched the brand-new PETALatino.com, which will serve as the premier source of vegan and animal rights news and information for the quickly growing population of bilingual and bicultural Latino millennials.

"There are more than 50 million Latinos in the United States today, and young Latinos make up nearly 25 percent of our country's youth population—a growing group of technologically and culturally savvy individuals who are reshaping our nation and who care about animals," says PETA Vice President Lisa Lange. "PETALatino.com addresses their desire to consume content that speaks to their complex cultural identity and will feature invaluable tips on how they can help animals, including healthy vegan recipes inspired by traditional favorites."

The following is just a sample of the features on PETALatino.com:

• All content in both English and Spanish, giving visitors the choice to interact with the site in the language of their choice
• Campaigns starring Latino celebrities such as TV personalities Marco Antonio Regil and Natalia Villaveces; actors Patricia De León, Kate del Castillo, Christian Serratos, Wilmer Valderrama, and Eva Mendes; and musicians Jaguares, Charo, and Rodrigo y Gabriela
• Tips on combating obesity—a major concern for Latinos, according to the Centers for Disease Control and Prevention—through healthy vegan eating, including recipes for vegan flan, enchiladas, pozole, and more
• Information on how to help animals through social media, tips on the best way to care for animal companions, and other essential tips

For more information, please visit PETALatino.com.