PETA Launches KFC Hearse Tour as High Fat, High Sodium 'Double Down' Sandwich Debuts

Group Sets Out to Warn Consumers That the Fast-Food Chain Is a Danger to Animals and Humans

For Immediate Release:
April 12, 2010

Contact:
Ashley Byrne 757-622-7382

Louisville, Ky. -- Timed to coincide with the debut of KFC's controversial Double Down sandwich, PETA is announcing its national KFC hearse tour, which will kick off in Louisville--the home of KFC's headquarters--in the coming weeks. The hearse  will be emblazoned with the slogans, "Double Down Equals Quadruple Bypass" and "KFC Kills Chickens! And You?" The Double Down is a breadless concoction of bacon and cheese, which is smeared with mayonnaise and placed between two pieces of chicken. The fried sandwich has a whopping 540 calories, 32 grams of fat, and 1,380 milligrams of sodium in the fried version. (Government guidelines, themselves condemned as too lenient by health groups, recommend no more than 65 grams of fat and 2,300 milligrams of sodium in an entire day.)

"Not content with just killing chickens, is KFC is now taking aim at its customers?" asks PETA Executive Vice President Tracy Reiman. "By rolling out such a death-defying, fat and sodium-laden sandwich, KFC might be in line for an award from wreath-makers and mortuaries."

The roughly 1 billion chickens raised and killed worldwide every year for KFC are bred and drugged to grow so quickly that they often become crippled from supporting the weight of their own unnaturally massive upper bodies. Birds' throats are slit while they are still conscious, and millions of birds are still conscious and so scalded to death in defeathering tanks. KFC ignored recommendations for animal welfare improvements that were made by its own animal welfare advisors, including five who have since resigned in frustration.

Raising birds for KFC buckets and boxes doesn't only hurt chickens. The consumption of meat, eggs, and dairy products--all of which are represented in the Double Down--is linked to heart disease, strokes, diabetes, obesity, and cancer.

For more information, please visit KentuckyFriedCruelty.com.