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Eye-Catching Ad Could Save the Lives of Houstonians
For Immediate Release:October 12, 2010
Contact:Amanda Fortino 757-622-7382
Houston -- "Bypass Heart Disease … Get Healthy: Go Vegan." That's the message of the ad—featuring a sexy, buxom nurse—that PETA is asking Dr. James T. Willerson, president and medical director of the Texas Heart Institute (THI), to display on the walls of the institute in order to help keep heart patients out of the OR. THI was named one of the top 10 heart hospitals in the country by US News & World Report, and Houston was ranked one of the 10 fattest cities in America by Men's Fitness magazine.
As an added incentive for THI to display the poster, PETA has offered to provide a vegan cookout featuring delicious, cholesterol-free veggie burgers and veggie dogs for the entire hospital staff and room service for patients.
"Displaying our sexy nurse poster could help save patients from having to go under the knife and help spare animals from a terrifying death," says PETA Executive Vice President Tracy Reiman. "Medical experts agree that prevention is the best medicine, so the best way to keep Houston from bursting at the seams is for residents to adopt a slimming, heart-healthy, and delicious vegan diet."
In a letter to Willerson, PETA points out that meat, eggs, and dairy products contain no fiber and are loaded with artery-clogging saturated fats and cholesterol and that the consumption of animal-derived foods has been linked to obesity. Heart specialist Dr. Dean Ornish has demonstrated that a following a low-fat, vegan diet can often reverse the effects of heart disease in people who used to eat meat and dairy products. In fact, former President Bill Clinton—who underwent coronary bypass surgery in 2004—has shed more than 20 unwanted pounds on his new heart-healthy diet, which he describes as "pretty much" vegan. Clinton talks about the benefits of a plant-based, zero-cholesterol diet in this 2-minute Yahoo! interview.
For more information, please visit PETA.org.
PETA's letter to Dr. Willerson follows.
James T. Willerson, M.D.President and Medical DirectorTexas Heart Institute
Dear Dr. Willerson:
On behalf of PETA and our more than 2 million members and supporters, including thousands in Texas, congratulations on the Texas Heart Institute's (THI) being named one of U.S. News' top 10 hospitals for heart treatment and surgery. In addition to treatment, THI emphasizes the importance of education to prevent heart disease, which is why we'd like to offer you our sexy poster that reads, "Bypass Heart Disease: Vegans Are Less Prone to Heart Disease, Cancer, and Strokes. Get Healthy: Go Vegan." to display in your facility. (A copy of the poster is attached.) In return for posting this potentially lifesaving message, we'd be happy to provide a vegan cookout—featuring delicious, cholesterol-free veggie burgers and veggie dogs—for everyone at THI, including room delivery service for your patients.
As you know, a healthy vegan diet provides all the protein and other nutrients that our bodies need without all the artery-clogging saturated fats and cholesterol found in meat and dairy products. According to the American Dietetic Association, vegetarians have lower rates of heart disease, cancer, diabetes, and obesity than do people who eat meat. Heart specialist Dr. Dean Ornish has determined that many cases of heart disease can be reversed by following a plant-based diet, along with making other simple lifestyle changes.
In addition to boosting one's health, every patient who sees our eye-catching poster and goes vegan will spare more than 100 animals a year from the horrors of the meat and dairy industries. On today's factory farms, chickens and turkeys have their throats cut while they're still conscious, piglets have their tails and testicles cut off without being given any painkillers, fish suffocate or are cut open while they're still alive on the decks of fishing boats, and calves are taken away from their mothers within hours of birth.
I'm sure you concur that by encouraging your patients to eat vegan meals at the dinner table, fewer of them will end up on the operating table. Please contact me to get this exciting initiative started.
Sincerely,
Tracy ReimanExecutive Vice President