Nude PETA Beauties to Shower on Sidewalk in Victoria to Expose Meat's Devastating Impact on the Planet

Group Reminds Passersby on World Water Day That the Meat Industry Wastes Water, Produces Greenhouse Gasses

For Immediate Release:
March 21, 2013

Contact:
Sophia Charchuk 202-483-7382 

Victoria -- Naked behind a banner that reads, "Clean Your Conscience: Go Vegan! 1 kg. of Meat Equals 1 Year of Showers," two PETA beauties will shower together on a sidewalk in Victoria in honour of World Water Day and to let consumers know that the best way to conserve water and help the environment is to go vegan.

When:   Friday, March 22, 12 noon 

Where:  In front of The Bay Centre, 1150 Douglas St., between Fort and View streets, Victoria, B.C.

Going vegan is an easy way to cut down on personal water usage, and it's the best thing that anyone can do to help stop animal suffering. According to the United Nations, raising animals for food is "a top contributor to the most serious environmental problems, at every scale from local to global." In its report, the U.N. found that the meat industry causes local and global environmental problems even beyond climate change. It said that the meat industry should be a main focus in every discussion of land degradation, air pollution, water shortages and pollution, and loss of biodiversity.

"Between polluting the soil, water, and air and gobbling up our natural resources, the meat industry is as toxic to the Earth as it is to human health," says PETA beauty Emily Lavender. "PETA wants Americans to know that each of us can personally fight climate change—and save animals—simply by going vegan."

For more information, please visit PETA's website GoVeg.com.