Peter Dinklage asks fans to join him in making kind choices by not hurting animals or asking others to hurt animals for them.
"NY Ink" star and tattoo artist Ami James says that people should "never be silent" for animals in a new ad for PETA.
Animals and the planet depend on us, and actor Maggie Q wants us to know what we can do to help.
Animals are forced to endure the pain of having chemicals applied to their sensitive eyes and skin. Join Dave in buying only cruelty-free products.
Actor Taraji P. Henson wants us to show dogs the unconditional love that they so graciously give us. Make animals a part of your family.
Skinned Raccoon Dog Chases Down Tanooki Mario in Super Tanooki Skin 2D
Immediate Release:November 14, 2011
Contact:Shakira Croce 202-483-7382
Los Angeles -- If PETA has its way, Mario has stolen his last
tanuki skin. The mustachioed plumber is back to wearing tanuki fur
("tanuki" is the Japanese word for raccoon dogs), and now Tanooki is
fighting back to reclaim what's his in Super Tanooki Skin 2D, a new
side-scrolling game from PETA. In the game, which is the center of PETA's new "Mario
Kills Tanooki" campaign, players direct a bloody, skinned raccoon
dog as he chases a tanuki fur–suited Mario through a surreal fur farm
where raccoon dogs are routinely skinned alive for their fur. Quick reflexes
and jumping skills will allow Tanooki to capture Mario and reclaim his skin.
"Tanukis are real-life raccoon dogs who are beaten and,
as PETA's undercover exposés show, often skinned alive for their fur,"
says PETA Executive Vice President Tracy Reiman. "This winter, everyone
can give raccoon dogs and other fabulous animals a 1-UP by keeping our
may be just a "suit" in Mario games, but by wearing the skin of an
animal, Mario is sending the message that it's OK to wear fur. We created our
game to help inform people that in real life, Mario would be wearing the skin
of an animal who was beaten, strangled or electrocuted, and it wouldn't give
him any special powers other than the power of self-deception.
On fur farms in China—the world's largest fur
exporter—raccoon dogs are confined to row upon row of tiny wire cages that are
exposed to the elements. Many of the animals go insane from the intensive
confinement. A "Mario Kills Tanooki" video shows undercover
video footage of raccoon dogs as workers drag them from cages and slam them
repeatedly to the ground to kill them. Most of the animals don't die right
away, and some survive for as long as 10 minutes after they are skinned.
One investigator recorded a skinned raccoon dog on a heap of carcasses who had
enough strength to lift his bloodied head and look, blinking, into the camera.
For more information and to play the game, please visit PETA.org or click
Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights? Read more.