Nearly Naked 'Mermaids' to Stick Up for Fish During Fish Empathy Week

PETA Beauties Will Ask San Francisco Residents and Tourists to Leave 'the Other Meat'—Fish—Off Their Plates and Go Vegan

For Immediate Release:
September 17, 2012

Contact:
Sophia Charchuk 202-483-7382

San Francisco -- Wearing little more than "fins," three sexy PETA members will dress as topless mermaids on Tuesday to encourage San Francisco residents and tourists to make one more type of flesh off limits: fish. PETA's mermaids will appear outside Fisherman's Wharf and hold signs that read, "Sea Life, Not Seafood."

When:   Tuesday, September 18, 12 noon 

Where:  Outside Fisherman's Wharf, on the corner of Grant Avenue and The Embarcadero, San Francisco

"Fish might not be cute and cuddly, but when it comes to feeling pain and having a will to live, they're just like all other animals," says PETA campaigner Matt Bruce.

Scientific studies show that fish are intelligent, sensitive animals who experience pain and fear when they are hooked or netted and pulled from the water. A recent issue of the journal Fish and Fisheries cited more than 500 research papers on fish intelligence that prove that fish are smart, can use tools, and have impressive long-term memories and sophisticated social structures.

For more information, please visit PETA.org or FishingHurts.com.