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NY Ink Artist Stars in New peta2 Campaign: 'Live With Compassion … Give Vegetarianism a Try'
For Immediate Release:September
Wendy Wegner 202-483-7382
New York -- Clad in
a skin-tight latex dress that shows off all her curves—and all her
tattoos—alternative model and NY Ink tattoo artist
Megan Massacre is the star of a brand-new pro-vegetarian campaign for
peta2, PETA's youth division, that declares, "I Am
Megan Massacre, and I Am a Vegetarian." The ad (available here), which was shot by top
photographer Jonathan Weiner, goes on to explain that vegetarian meals
are the best way to help your health, the environment, and animals.
"[I]t makes me
feel good knowing that I can enjoy food just as much as the next person, but I
didn't have to kill an animal to eat it," explains Massacre in an exclusive
video interview with peta2. "[Y]ou're eating a burger, and
you're eating a cow, and … that's an animal, too. I would never want to eat my
fish or my dog—those are your friends. … [T]hey're our companions. … Your dog
is your best friend, and I would never want to eat my best friend."
Each person who
goes vegetarian spares more than 100 animals a year from extreme suffering on
factory farms, in slaughterhouses, and on the decks of fishing boats.
Vegetarians also help the environment since the meat industry is responsible
for enormous amounts of water pollution, land degradation, and emissions of
carbon dioxide, methane, and nitrous oxide.
Based in The
Wooster Street Social Club tattoo studio, Massacre has been featured in tattoo
magazines around the world. In addition to her work on TLC's NY Ink,
Massacre recently appeared in America's Worst Tattoos. She and her
boyfriend, Joe Letz of Combichrist, DJ together under the name Letz Massacre.
Massacre joins a
long list of musicians, artists, and other celebrities—including Ami James,
Lacuna Coil, Sabina Kelley, The Agonist's Alissa
White-Gluz, Dave Navarro, Animal Collective, Tommy Lee,
and Mario Barth—who have teamed up with peta2 to promote animal
For more information, please visit peta2.com or click
Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights? Read more.