Match.com Pulls Personal Ad for 'Fun-Loving Female' Who Turns Out to Be a Homeless Mutt

PETA Asking Those Looking for Love on Valentine's Day to Let a Shelter Dog Into Their Hearts

For Immediate Release:
February 12, 2010

Contact:
Virginia Fort 757-622-7382

South Bend, Ind. -- Online matchmaker Match.com has pulled an ad after learning that unsuspecting men searching the service's personals in anticipation of Valentine's Day were falling for a real dog, courtesy of PETA and a craftily worded listing aimed at matching up kind people with dogs who are in desperate need of help.

"Attractive, loyal, fun-loving female seeks lifetime commitment," began the ad, which was accompanied by a picture of a woman with a mixed-breed dog. The ad continued, "This single mom has had it tough, and now I'm looking for someone who isn't afraid of commitment. I can't have any more kids, but I am ready to give you all my love. I love to run, enjoy the great outdoors, take long walks, and cuddle up on the couch with that special someone. If you're ready to play ball and don't want to spend Valentine's Day alone, message me. P.S. Must love dogs." The photo is available upon request.

Men who responded to the ad received a note explaining that the surprising object of their affection can't have more puppies because she has been spayed to help counteract the current animal overpopulation crisis, which leaves so many animals homeless. The note went on to promote the most faithful love they may ever find: a homeless pound pup.

"Every year, animal shelters across the nation must euthanize millions of homeless, unwanted dogs and cats because of simple math--there are too many animals and not enough good homes for them," says PETA Vice President Daphna Nachminovitch. "Luckily, we can easily end this epidemic by getting in front of the problem with mandatory spay-and-neuter legislation instead of trying to clean it up after the fact."

For more information, please visit PETA.org.