KCBS Yanks 'Dead Dogs' Ad

For Immediate Release:
December 8, 2010

Contact:
Kristin Richards 757-622-7382

Los Angeles -- After originally agreeing to air PETA's controversial "Everyday Dogs" public service announcement (PSA), KCBS-TV has reversed its decision and has pulled the ad off the air, calling it "distasteful." War, child abuse, and the killing of homeless dogs and cats—these are distasteful subjects that are hard to sugarcoat. However, we found a way to make our message wry: the PSA features people attempting to do things that they'd normally do with their dogs such as playing fetch and going for jogs—but instead of live dogs, their "best friends" are dead carcasses in body bags.

"Yes, the ad is distasteful—that's the whole point," says PETA Senior Vice President Lisa Lange. "There is absolutely nothing 'tasteful' about the euthanasia of millions of dogs in animal shelters every year simply because people who could have opened their homes to a shelter dog purchased a dog from a breeder or pet store instead."