Hilaria Baldwin Launches PETA's First-Ever Global Cruelty-Free Shopping Guide

One-Step Cruelty-Free Shopping At Every Woman's Fingertips

For Immediate Release:
December 5, 2012

Contact:
Wendy Wegner 202-483-7382

New York -- Hilaria Baldwin entrepreneur, yoga instructor, and wife of actor Alec Baldwin, stars on the cover of PETA's first-ever global Cruelty-Free Guide to Cosmetics, the most up-to-date resource for customers who want to buy products that are not tested on animals anywhere in the world. Hilaria unveiled her cover at The Body Shop—a longtime cruelty-free company—in Rockefeller Center on Wednesday. A broadcast-quality version of Baldwin's exclusive PETA video interview can be downloaded here.
 
"Since the 1980s, 'cruelty-free' has become a mark of distinction for cosmetics companies," says Hilaria. "But as these companies head into China, the matter gets complicated because Chinese law actually requires animal testing. This is why this year's edition of the Cruelty-Free Guide to Cosmetics is essential for anyone like me: someone who cares about looking good, but not at the expense of animals."
 
PETA has initiated a unique campaign to convince Chinese authorities to modernize their research methods. The group appealed to the Institute for In Vitro Sciences (IIVS) to guide China to create a five-year-plan to bring its regulations in line with EU standards and funded grants that allowed IIVS to establish the first Chinese training laboratories for non-animal testing in conjunction with Beijing Technology and Business University and three other locations. These behind-the-scenes efforts have started to pay off, with China committing to begin non-animal testing methods within the next five years.
 
Adds Hilaria, a longtime PETA supporter, "This is the essential guide for every socially active, socially aware woman."
 
Past stars on the cover of PETA's cruelty-free shopping guide include Christy Turlington, Pamela Anderson, Alicia Silverstone, and RuPaul.

For more information and to order free copies of the guide, please visit PETA.org.