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Sports Apparel Giant's Compassionate Decision Helps Take a Bite out of Cruelty to Animals, Including Rabbits, Crocodiles, and Sheep
For Immediate Release:March 30, 2012
Contact:Adam Miller 202-483-7382
Westford, Mass. — Following discussions with PETA, PUMA,
one of the world's largest designers and developers of sports footwear,
apparel, and accessories, has pledged never to use fur, wool that comes from
sheep in Australia who've been mutilated in a procedure called
"mulesing," or exotic-animal skins, including from crocodiles,
snakes, sharks, and fish. PUMA's decision has garnered the company a Compassionate
Retailer Award from PETA.
"Every snakeskin shoe or piece of fur trim comes with a
high price—and it's paid by animals who are driven mad in cages on fur farms or
nailed to trees and skinned alive," says PETA Executive Vice President
Tracy Reiman. "When a company of PUMA's prestige takes a tough stance
against animal abuse, the entire industry and other businesses worldwide sit up
and take notice."
Animals trapped for fur often suffer for days before they
are bludgeoned or stomped to death. Animals raised for fur often go mad inside
cramped, filthy cages before they are poisoned or anally electrocuted. In
China—the world's leading fur exporter—animals who are killed for their fur,
including millions of cats and dogs, are often skinned alive.
Exotic animals—including snakes, lizards, alligators, and
crocodiles—are hunted or raised and killed specifically for their skins. Snakes
are commonly nailed to trees or posts and skinned alive. Alligators on factory
farms are crammed into small spaces and then beaten to death with hammers or
"mulesing," large chunks of skin and flesh are cut from lambs'
backsides with tools resembling gardening shears in a crude attempt to prevent
maggot infestation, even though effective and more humane methods are
The PUMA Group owns the brands PUMA, Cobra Golf, and
Tretorn. The company distributes its products in more than 120 countries and
employs more than 11,000 people worldwide.
For more information, please visit PETA.org.
Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights? Read more.