Dramatic New PETA Ad Shows Cruelty at Pennsylvania Dairy Farm

TV Spot Features Undercover Footage of Cows at Land O'Lakes Supplier as They Are Kicked and Shocked and Stand Mired in Their Own Waste

For Immediate Release:
May 5, 2010

Contact:
Michael Lyubinsky  757-622-7382

Philadelphia -- This week, PETA will debut a dramatic television ad depicting the filthy, substandard conditions at a Pennsylvania dairy farm that supplies Land O'Lakes. The ad footage comes from a recent undercover investigation that PETA launched after a whistleblower at the farm became concerned about conditions there and contacted the group.

"This wrenching 30-second TV spot shows what 'business as usual' means on a U.S. dairy farm," says PETA Executive Vice President Tracy Reiman. "With so many delicious substitutes for butter, yogurt, ice cream, and other milk products available, there is no excuse to support cruelty by buying dairy products."

The ad will air on WPHL-TV (My Network TV) during Cheaters, Maury, Steve Wilkos, and Street Court.

Later this month, PETA will also debut a billboard in Philadelphia as part of a national educational campaign asking consumers to dump dairy. The billboard will be up for four weeks beginning on May 24 and will be located at 5800-5802 Old York Rd., near the intersection of Old York Road, N. Broad Street, and W. Grange Avenue.

The TV ad shows sick, exhausted cows struggling to stand and walk through a massive buildup of their own waste. Dairy workers force cows and calves to stand and walk by kicking them, giving them electric shocks, and jabbing them with small knives. Cows on factory farms suffer from painful udder infections and are milked despite being sick--as a result, their milk often contains pus and blood. Sick and dying cows often linger for days without veterinary care.

For more information, please visit PETA.org.