Designer Wedding Dress Up for Grabs in PETA Weight Loss Contest

One Lucky Bride-to-Be Will Win a $6,000 Custom-Designed Linda Loudermilk Gown Just for Going Vegan and Shedding Unwanted Pounds 

For Immediate Release:
June 3, 2010

Contact:
Ashley Byrne 757-622-7382 

Norfolk, Va. -- Every year, brides-to-be across the country turn to popular weight loss diets to make sure that they can slip into their wedding gowns without pulling here or tugging there. So PETA has launched a contest to help brides lose those pounds safely and permanently, and the group is offering a huge incentive: The bride-to-be who loses weight and improves her health and appearance the most by going vegan will win a one-of-a-kind vegan wedding dress designed by Linda Loudermilk and valued at $6,000

"Getting the meat and dairy products out of diet plans means less animal suffering and less of you to squeeze into that wedding dress," says PETA Executive Vice President Tracy Reiman. "Brides spend tons of money on weight loss plans every year when just going vegan could do the trick."

Anyone residing in the U.S. and getting married in the spring or summer of 2011 is eligible. Entries will be accepted until June 30, 2010, and the winner will be announced on November 17. The winner will also be featured on PETA.org. See more details here

Eating meat, dairy products, and eggs has been strongly linked to obesity, among other health problems. PETA reminds all dieters that vegans are 10 to 20 pounds lighter, on average, than meat-eaters and that they often live longer. A delicious vegan diet is not only one of the best ways to shed unwanted pounds but also one of the most effective ways to keep them off. And with environmental awareness at an all-time high, brides will want to know that going vegan is the best way to lighten themselves and their carbon footprint.

Linda Loudermilk, who is donating the dress, is at the forefront of environmental fashion. Her collections demonstrate her desire for a worldwide shift toward sustainable living. According to Women's Wear Daily, "Linda Loudermilk made sustainable clothing cool." 

For more details and to register for the contest, please click here.