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Company Uses Young Chimpanzees in Super Bowl Ads Even After Learning That the Animals Are Taken From Their Mothers and Suffer Other Horrors
For Immediate Release:January 30, 2012
Contact:David Perle 202-483-7382
Chicago -- Despite being thoroughly informed by PETA and
primate experts, including Dr. Jane Goodall, about abusive training sessions
inflicted on chimpanzee infants who have been taken from their mothers and
exploited as "actors," CareerBuilder has decided to again air
an ad featuring baby chimpanzees. Because CareerBuilder has chosen to ignore
animal abuse in its quest to improve its bottom line, PETA is awarding
the company the Ass-Backwards
Corporation of the Year Award specifically to dishonor the company. The
award goes to CareerBuilder "for being behind the times and lacking
creativity and understanding of animals' interests as seen in its outdated use
of infant chimpanzees in commercials."
"CareerBuilder is endorsing and subsidizing the
exploitation and abuse of baby chimpanzees by going in the opposite direction
from all the top companies and ad agencies that have decided never to
use great apes in their ads," says PETA Executive Vice President Tracy
Reiman. "CareerBuilder is the perfect recipient for PETA's 'Ass-Backwards'
award because the company's attitude toward animals is butt-ugly."
Young chimpanzees and orangutans used in ads, movies, and TV
shows are torn from their loving mothers, causing trauma to both infant and
adult. The youngsters, who do not understand what is expected of them in a
totally unnatural environment, are commonly beaten and electrically shocked
behind the scenes and kept in cramped metal cages. Many of the trainers used by
ad agencies have abysmal histories of failing to comply with even the minimal
standards of the federal Animal Welfare Act. A primatologist who spent 14
months working undercover for a California facility that trains great apes
for the television and film industries found that trainers were kicking,
punching, and beating chimpanzees. At around 8 years of age, the animals become
unmanageable and are routinely discarded in decrepit roadside zoos or sold to
foreign traveling shows.
Nine of the top 10 ad agencies in the U.S. have agreed
not to use great apes in ads, as is the case with numerous major
corporations—including Monster, CareerBuilder's chief competitor.
For more information, please visit PETA's
Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights? Read more.