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PETA Persuades Retailer to End Fur Sales
For Immediate Release:May 11, 2010
Contact:Stephanie Corrigan 757-622-7382
New York -- After receiving a letter and video footage from PETA documenting the cruel treatment of animals in the fur industry, women's specialty retailer Cache has agreed to stop selling fur. PETA's expose on the fur trade is narrated by Tim Gunn, chief creative officer of Liz Claiborne and star of Project Runway.
In an e-mail to PETA, Tom Reinckens, chief executive officer of Cache, wrote, "Cache has made the decision it will no longer sell any apparel or merchandise that contains real fur."
Animals who are trapped for their fur suffer excruciating pain before they are killed by trappers, who stomp on the animals' chests or break their necks. On fur farms, animals spend their entire lives crammed into tiny, filthy cages before they are killed by neck-breaking, poisoning, gassing, or anal electrocution.
"With its fur-free pledge, Cache has saved countless animals from the agony of having their necks broken or being drowned, electrocuted, or skinned alive," says PETA Executive Vice President Tracy Reiman. "Cache is showing its customers that compassion is a trend worth following."
Cache operates approximately 295 stores in more than 40 states, the Virgin Islands, and Puerto Rico. Cache joins an ever-growing list of major designers and retailers--including JCPenney, Kenneth Cole, Ann Taylor, Express, Gap, Banana Republic, Liz Claiborne, Polo Ralph Lauren, Forever 21, American Eagle Outfitters, Lane Bryant, and Calvin Klein--that refuse to sell fur.
For more information, please visit PETA.org.
Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights? Read more.