How to Sponsor PETA PSAs
Turn on the television, flip through a magazine, or listen to your favorite radio station, and chances are you’ll soon come across an advertisement promoting meat, household cleaners that have been tested on animals, fur or leather clothing, or an ad that simply doesn’t portray animals respectfully.
In the face of the many anti-animal advertisements out there, it’s up to kind people like you to ensure that animals’ voices are heard and to spread the word about the issues that animals face.
PETA has everything you need to make that happen—and best of all, you don’t need a lot of money to do it! While paid advertising is always a terrific way to get the animal rights message out there, most advertising agencies will run noncontroversial advertisements for free as public service announcements (PSAs). There are many options, including the following:
- Outdoor advertising ranges from billboards to ads on top of taxicabs to ads at bus stops and on the sides of buses. Outdoor advertisements are a great way to catch people’s attention while they’re on the go. Billboards, especially, make a big impact.
- Print advertisements in newspapers or magazines can reach a large number of people, especially if placed in widely read publications such as popular magazines or national newspapers.
- Radio advertisements are another way to get people thinking about animal rights, and if you can get your PSA into a radio station’s rotation, it will be played over and over again.
- Television advertisements can be an affordable and effective way to spread the word. Paid ads can be coordinated with the program during which they air to reach your target audience and have an even greater impact.
- School publications, including yearbooks and school newspapers, are an often-overlooked outlet for advertising but can be an extremely effective way to reach thousands of people. And since, unlike newspapers, people often keep yearbooks for a lifetime, your ad will have real staying power.
Whatever type of PSA you choose, you can feel great knowing that you will be reaching hundreds, thousands, or even millions of people with a message of compassion and respect for animals.