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PETA Launches Vegan Fitness Campaign at David Barton Gyms

Group’s ‘Sexiest Vegetarian’ Explains How to Get Buff Without Beef

For Immediate Release:
May 7, 2013

Kaitlynn Kelly 202-483-7382

New York – Everyone from former President Bill Clinton to a Queens elementary school is going meat-free, and PETA hopes New York’s fitness crowd will be next. On Wednesday, the group will launch its first-ever gym partnership at David Barton Gyms with a free talk by vegan fitness specialist Zachary Koval, a gay model who won PETA’s Sexiest Vegetarian contest. He will discuss how to bulk up without beef, the best vegan proteins for bodybuilding, and why so many public figures—from Carrie Underwood and Natalie Portman to pro fighters Jake Shields and Mac Danzig—are eating vegan for vitality.

When:   Wednesday, May 8, 7:30 p.m. 

Where:  David Barton Gym, 4 Astor Pl. (near the intersection with Broadway), Manhattan

Koval will also unveil the new vegan poster campaign set to hit Barton’s gyms. The ad (viewable here), which has already debuted on, shows him displaying his super-buff torso next to the caption “Killer Body. Clear Conscience. Try Vegan.”

“Whether you’re looking to shed a few pounds or pack on the muscle, vegan foods—with their powerful plant proteins and zero cholesterol—are the perfect choice,” says Koval. “PETA and I are thrilled to show New York’s fitness buffs how easy it is to help animals and get fit by going vegan.”

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